News in the Channel - issue #38

TECH UNLIMITED

In the UK, about 60% of small businesses fold within the first five years. For a company to make it past that marker deserves praise – even more so when it was established in 2020 during the COVID pandemic. But to survive is one thing, to thrive is quite another – but that is what Tech Unlimited has done. After posting consistent growth ever since it was established, the figures rocketed in 2025 to 100% growth. This provided what chief executive Tony Scully – who founded the company alongside sales director Sunil Jina and commercial director Louis Dupigny – calls “a real turning point” for the business. Tony says the company’s success was down to several factors, including winning a couple of major tenders, as well as some of its reseller customers being involved in big rollouts and new brands coming on board to expand the company’s product and customer base. “When it was added together, it resulted in this exceptional growth,” he says. “We had budgeted for 30%, but 2025 far exceeded our expectations.” Another success – as well as a challenge – was establishing TU Europe in 2025. “We have recently won our first European order,” says Tony. “Last year, we decided that we wouldn’t let setting up TU Europe distract us from our core business, but at the same time, we wanted to set it up properly and enter 2026 with every form and box and numerous bits of red tape that you need ticked with a plan in place. That was a challenge, but we achieved our goal and now we can build on that this year.” Tony is clear on another factor that has been key in Tech Unlimited’s success. “To do all this required a phenomenal amount of hard work and a little bit of luck,” he says. “But as the golfer Gary Player said, ‘the more I practise, the luckier I get’. Last year stretched us, it bent us out of shape, and we had to stop and think what we

were doing and whether we could sustain it. But we are incredibly lucky to have the team we have. At times like this, you get to see how people react and the team got on board with everything we were doing and were excited about what was happening rather than thinking, ‘I wanted to have an easy month.’” Subject experts Tech Unlimited specialises in the education, healthcare, public and B2B spaces, and this was a conscious decision at the start, as Tony wanted the company to be experts in their subjects. “We know what the expectations, demands and sales cycles are from our resellers and their end users,” says Tony. “We’re price driven, but we are experts

Tony Scully operations director

techunlimited.co

too and aligned with their needs.” Also, because Tech Unlimited is a

relatively small company, it enables it to take a personalised and flexible approach to customers. “When we’re talking to our core customers, it is on a friend basis rather than a work basis,” Tony says. “We know their expectations and what they need.”

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When we're talking to our core customers, it is on a friend basis rather than a work basis... ...We know their expectations and what they need.

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Tech Unlimited can also be responsive. “If someone rings us up and says, ‘We bought 50 keyboards from you and the customer said one’s gone wrong’ Our answer is that they’ll get a new one tomorrow. But this doesn’t happen very often.” Another key to Tech Unlimited’s success is the support it has had from its brands. “On pre-day one, our model was based on bringing in brands that were product

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