TECH UNLIMITED
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subject specialists, robust logistically and finance-wise and had pockets of success globally. We found that lots of these brands, when they were one of several hundred in a broadline distie would get zero love or attention from them – but we could give them that and help grow their sales in these markets.” Success in tough markets Tech Unlimited’s success has come in market conditions that are, overall, quite tough for many in the sector. As some operators in the sector have experienced trouble in the past 12 months, Tech Unlimited has been able to add brands to its portfolio as a result – although Tony notes that the company is selective, brands have to be the right fit – and these have helped the company grow its market share in its niches. Looking forward, Tony remains optimistic about Tech Unlimited’s prospects, and the company is on top of emerging trends. For instance, there is the government-led direction on the use of mobile phones in education settings, and children increasingly having to put them in special pouches for the duration of the school day. “For us, one of the key things is to make sure that we’re getting a good slice of the pie, and if possible, be ahead of the curve, and that something we put a lot of time and effort into over the last six months,” he says. “For instance, the pouch not only needs to be secure, but it needs to stop a phone
from sending a message to the child’s smartwatch too. There is a lot of money that is going to be spent in that space in the coming months and we have got the products in place in anticipation of that.”
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VR headsets are another area set for growth. “It’s an interesting space that we want to get involved in,” says Tony. “I’m not sure whether the revenue for VR headsets will be there this year, but it’s an area we want to invest time and effort into for the future as we are confident demand will increase. Whereas the phone requirement, people are going to have to act quickly on that this year.” With this, along with consistent demand in other product areas, Tony feels there is much for Tech Unlimited to be optimistic about as 2026 progresses. “But we always are on guard because you never know what can happen or what the market’s going to throw at you – we are prepared for anything,” he adds. But as Tony said, with the company’s work ethic, Tech Unlimited is well set to continue the growth trajectory it has experienced since its establishment for some time to come. n
I'm not sure whether the
revenue for VR headsets will be there this year, but it's an area we want to invest time and effort into for the future as we are confident demand will increase.
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