News in the Channel - issue #38

UNINTERRUPTIBLE POWER SUPPLIES

backup duration. “Key topics include power quality, support for high-density and AI workloads, fault ride through, scalability, and reduced stress on upstream electrical assets. Positioning UPS systems as strategic infrastructure investments helps customers understand long-term value and resilience.” Resellers should always make sure that their customers understand the potential impact a sudden power loss could have on their business and put good options from trusted brands in front of them, notes Mike. “By doing that, they will be genuinely helping their customers and expanding their own sales potential at the same time,” he says. “In my view, this is an area of that market that does not get the attention it deserves. While UPS are quite simple devices, they are essential to any critical system or network. Every reseller should emphasise their importance to customers. No one would think of leaving their systems unprotected from cyberattacks today. It’s much easier but just as important to protect them from power outages.” Future Resellers can also look forward to growth in this market in the coming years. Arturo says that over the next 12–18 months, global experts anticipate strong growth

in demand for intelligent, software- driven UPS solutions that can actively manage power in dynamic, digital and AI-driven workloads. “This is being driven by several key factors. AI applications require advanced dynamic power management to enable stability and efficiency,” he says. “At the same time, rack power densities continue to rise sharply. In addition, UPS interaction with the grid will become increasingly critical. Essential features include power smoothing to handle load fluctuations, fault ride-through capabilities that enable data centres to remain connected and flexibility to integrate seamlessly with on-site power generation sources such as batteries, generators or renewable energy sources.” Andrew adds that expectations around reliability will rise as businesses recognise the cost of even brief outages. “There will be greater demand for systems that can be tested and monitored in real time and suppliers will be expected to support customers with advice and maintenance options rather than just selling hardware,” he says. “Resellers and managed service providers will play an increasingly strategic role in helping businesses choose the right UPS solution for their operational needs and in making sure that these systems remain ready to operate. This will be especially true for critical facilities where having confidence in UPS and generator performance is essential for uninterrupted operation.” James says it is expected that the biggest growth will be in the SMB market. “Many smaller firms won’t have used power protection in the past, but with great dependency comes a need for greater responsibility,” he says. “There are affordable options to suit every size and scale of organisation and offering UPSs is a good and uncomplicated way for partners to add value for customers and grow their sales.” n

Shravan Govindaraj

xppower.com

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Looking ahead, the market is moving toward intelligent, connected power solutions that provide not just energy, but insight to help businesses operate safely and efficiently while reducing risk.

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