STOCKIES WINNER – PWD SUPPLIES
Overcoming hurdles PWD Supplies enjoyed a successful 2025, growing sales in a tough market and topping it off with a win at the Stock in the Channel Awards – and the plan is for more of the same in 2026.
For PWD Supplies, 2025 was a year that contained plenty of challenges, especially with wider market trading conditions, but the company managed to record impressive growth, which helped the company to win an award at the recent Stockies. Here, PWD Supplies’ managing director, Daniel Wheway, talks about how the business flourished in 2025, and how he hopes to keep this up in 2026. News in the Channel: Did the business face any challenges in 2025 and how were they overcome? Daniel Wheway: Every business faces challenges, and there isn’t one that goes through a year without them. One of our main challenges was recruitment, particularly ensuring our team and systems could scale in line with the infrastructure of the business. To address this, we invested heavily in new systems that allow us to increase sales without having to significantly increase headcount.
While the wider market declined by around 30%, we appear to have bucked that trend. We grew by approximately 30% last year, which suggests that, rather than relying on market growth, we have taken market share from competitors. That’s a positive sign and shows that we’re doing something right. What were the biggest trends you saw from customers in 2025? DW: There weren’t any single standout trends, but within education budgets – particularly on the IT side – we saw a lot of spend diverted towards Windows 11 upgrades. Many schools invested heavily in new laptops and PCs, which reduced available budget for other areas. Furniture sales remained a stable area for us. While it did grow, its strength lies in reliability, repeat business and customer loyalty. It’s more service-led and less driven purely by price. How did customer demand change over the course of the year? DW: In terms of what customers purchased, demand largely remained consistent. There are certain product areas that customers buy year in, year out. What did change, however, was customer expectation. Customers have become more demanding in what they expect from suppliers. Fortunately for us, we have always put service first across our installation team, customer service, accounts and sales teams. The customer is at the forefront of what we do every day, as expectations across society continue to rise.
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We grew by approximately 30%
last year, which suggests that,
rather than relying on market growth, we have taken market share from competitors.
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Daniel Wheway collects PWD Supplies Stockies trophy
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