STOCKIES WINNER – PWD SUPPLIES
What do you put your success down to in winning the reseller of
the year award? DW: Success is a big word, and I don’t think we’re ever truly ‘successful’ as a business – we’re always striving for more and looking to grow. That became very clear when attending the VIP Awards and seeing just how large and competitive the industry is, and where we still want to get to. That said, in a very congested market, I do believe we’ve managed to stand out. The biggest reason for that is our people. In the past, we were guilty of a higher staff turnover, which affected stability, but that’s a challenge many businesses face. We now have a strong, stable team across the business, and that has made a huge difference.
price, service and product value, and meeting those expectations is critical.
What will be the main trends in 2026 for your business and the
wider channel? DW: We do have a clear business plan for 2026 and there are some new initiatives we’ll be introducing, but I can’t share too much just yet. Some things are best kept under wraps until the time is right. What are your plans for the future? What can customers expect in the next 12 months? DW: More of the same – just bigger and better. n
What is your assessment of the health of the channel currently?
DW: Channel sales feel broadly like recent years. As a business that’s been in the industry for around seven or eight years, I wouldn’t claim to have decades of perspective. However, what we do see clearly is that schools continue to spend, while expectations of suppliers continue to rise. Resellers are expected to deliver on
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