UGREEN
The future is green UGREEN is looking to take the fast-growing UK charger market by storm – and resellers can have an important part to play in that.
The market for device chargers is growing rapidly thanks to changing working habits and legislation. Here Yucheng Chen, EU Sales director at UGREEN, explains the opportunity this market – and UGREEN – presents to resellers.
The channel opportunity is significant – and a lot of it is still untapped. That’s why we’re here.
UGREEN is at the cutting edge of this technology?
YC: Innovation sets the benchmark everyone else prices against. The Nexode 500W – the world’s first 500W GaN desktop charger – charges six devices simultaneously, delivers up to 240W through a single USB-C port using PD 3.1, and runs at over 95% conversion efficiency through six GaN chips. When we launched the world’s first 300W charger, we stayed well ahead of the curve for nearly two years. The 500W repeats that cycle. We believe that ultra- powerful charging should be simple, smart and seamlessly fit into everyday life. For the channel, that innovation story
News in the Channel: Tell us about UGREEN for those
who don’t know the company? Yucheng Chen: A lot of the UK channel hasn’t encountered UGREEN yet. That’s the honest starting point – and changing it is a big part of what my team is here to do. UGREEN was founded in 2012. We completed our IPO in 2024, have more than 200 million users globally, and hold 1,400- plus patents. The product range includes cables, power, docking and network attached storage – resellers can build a complete offering around a single brand.
Yucheng Chen
uk.ugreen.com
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We have a UK team and a UK warehouse. Fast fulfilment, real
translates directly into margin and positioning. You can sell a UGREEN charger on performance and brand
You can sell a UGREEN charger on performance and brand authority, not just on price. That matters more now than ever.
commercial support, and distribution through Westcoast, Hypertec, EGE and Genuine Solutions. We’re building reseller and retailer partnerships across the UK. The infrastructure, warranty support and commercial backing are all in place.
authority, not just on price. That matters more now than ever. Apple has already removed the charger from European M5 MacBook Pro boxes. From April, every new laptop sold under EU rules ships without
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