News in the Channel - issue #40

memory and up to 3 TB of dual SSD storage for fast, responsive multi-tasking. Designed for hybrid teams and secure remote work, it also features built-in security, remote management capabilities, and long battery life. It’s the perfect fit for SMBs that need reliable, secure performance across distributed teams. Investing in IT Is Investing in Growth Here’s what forward-thinking SMBs are doing: they’re putting IT front and centre. Half say it’s a top priority, and another 40% are planning to invest soon. These businesses understand that proactive IT decisions today pave the way for smoother AI integration, better security, and faster workflows tomorrow. Of course, not every business is moving at the same pace. Some are still figuring it out. But in a world of hybrid work, rising cyber threats, and constant tech evolution, standing still isn’t an option. As AI tools become more deeply embedded in daily operations, SMBs need clearer guidance and flexible solutions to stay protected, agile, and competitive. For SMBs just starting their digital transformation, the ASUS ExpertBook P1 (PM1503) offers a cost-effective entry point. Whatever you need to do, ASUS ExpertBook P1 is primed and ready, featuring all the multitasking power, advanced with an AMD Ryzen™ AI 7 170 processor. It’s lightweight, reliable, and equipped with AI-enhanced performance tuning, ideal for growing teams that need dependable tech without the complexity. What Smarter IT Management Looks Like Modern IT management is about creating a system that evolves with your business. From automated updates that reduce manual upkeep to built-in security that protects data across devices and platforms, modern IT should work quietly in the background while empowering teams to focus on what matters. It’s also about flexibility: the ability

to scale during periods of growth or streamline operations when needed, while ensuring every tech investment supports the business’s long-term goals. Built with that adaptability in mind, the ASUS ExpertCenter P700 Mini Tower (PM700MK) is an AI-powered desktop designed to handle everything from everyday multitasking to demanding AI workloads with ease. Advanced with an AMD Ryzen™ AI 7 350 processor, it delivers the high-performance computing SMBs need today, with the scalability to support future growth. With modular expandability and enterprise-grade reliability, the PM700MK provides a future-ready foundation for productivity. It’s an ideal choice for small businesses and professionals looking for an AI PC that delivers stable, dependable performance without distraction. Built to Support, Designed to Impress Even as IT becomes more powerful, it should still fit seamlessly into the workplace. For SMBs, that means having technology that delivers high performance without compromising the look, feel, or functionality of modern workspaces. The ASUS ExpertCenter P600 AiO (PM640KA) combines sleek, space-saving design with enterprise- grade durability, helping reduce desk clutter while delivering the reliable performance teams need every day. Advanced with an AMD Ryzen™ AI 7 350 processor, the ASUS ExpertCenter P600 AiO redefines desktop computing with up to 50 TOPS of dedicated NPU performance. This enables lightning- fast AI processing for real-time content creation, advanced multitasking, and intelligent workflow automation, giving businesses the power to work smarter and more efficiently. AI might be the spark, but IT is the engine. Discover more about the significance of AI with an optimal IT setup in the ASUS Business white paper. n

Of course, not every business is moving at the same pace. Some are still figuring it out. But in a world of hybrid work, rising cyber threats, and constant tech evolution, standing still isn’t an option.