News in the Channel - issue #40

PERIPHERALS

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Ergonomic value Carol Clark, business development manager, IT channel at Fellowes, says the growing focus on comfort and ergonomics is helping to drive peripheral sales. “Businesses know that if people are sitting uncomfortably all day, it’s going to affect productivity and morale,” she says. “What’s interesting is that there’s still a clear gap between expectation and reality: Fellowes research shows that pain and discomfort caused by poor workstation set up is common, yet only around one in five employees think their employer is investing enough in ergonomic peripherals. That’s driving increased interest in relatively low cost accessories that can make a big difference, without the need for major office refits. “Employees are far more aware of how their workstation affects how they feel day to day, and many are actively asking for better ergonomic support. In our research, 89% of workers said they felt healthier, more motivated and more productive when using ergonomic equipment. When discomfort is removed, people can focus on their work instead of niggling aches and pains. Providing the right peripherals is a simple, very visible way for employers to show they care, which feeds into engagement and loyalty.” James agrees that workspace wellness is high on the agenda and ergonomic equipment that supports comfort over long periods of use helps people work more effectively and sustainably. “Suitability matters more than ever and choosing the right specification for the user, rather than simply adding more technology, is key,” he notes.

to ensure what they have is still fit for purpose and appropriate for how people work today,” he says. “We have seen an increasing need for devices to work seamlessly in the office and at home, which is driving a more considered buying decision based around compatibility, security, firmware support and long-term suitability.” James adds that budget awareness is also shaping the conversation. “Rather than simply replacing everything, organisations are asking what’s right for the user, what’s secure and manageable and where upgrades genuinely improve the experience,” he says. “At the same time, ongoing advances in technology mean expectations have risen. Headsets are being refreshed regularly due to heavy daily use and continuous vendor improvements.” Rory agrees headsets are popular. “Our recently acquired brand EPOS has seen big demand for premium headsets with noise cancelling microphones, allowing users to work flexibly from anywhere,” he says. Carole adds that hybrid working has cemented peripherals as an ongoing category rather than a one off purchase. “Many employees work across different locations, often with inconsistent setups, which is where discomfort creeps in,” she says. “As a result, businesses are investing in repeat purchases, upgrades and replacements, especially as teams change roles, move desks, or reassess their obligations around desk based working requirements.” Key performers Within peripherals, some pieces of equipment are standout performers. “Mice and keyboards are showing robust growth, with users increasingly favouring wireless models equipped with rechargeable batteries for added convenience and sustainability,” notes Rory. “Security remains a top priority, with privacy screen filters becoming essential

Contributors

Rory Morgan

kensington.com

James Reed

uk.tdsynnex.com

Mike Barron

synaxon-services.com

Hybrid sales Hybrid working is also influencing

Carol Clark

peripheral sales. James says that during Covid, many organisations equipped staff quickly to enable remote working. “They are now revisiting those decisions

fellowesbrands.com

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