News in the Channel - issue #40

PERIPHERALS

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for safeguarding sensitive onscreen information. Hybrid workers continue to seek fully featured mobile docking stations to remain connected wherever they may be working.” James says displays, keyboard and mice combos, and headsets are the consistent best sellers. “As core input devices, keyboards and mice see heavy daily use and are naturally refreshed more often,” he says. “Customers are increasingly focused on ergonomics, reliability and feel, choosing devices that improve the day to day working experience rather than simply meeting a basic specification.” Carol adds that anything that helps people sit better, see better and move more continues to perform well. “Monitor arms, laptop risers, footrests and sit stand products are strong performers,” she explains. “Customers want accessories that are easy to use, adjustable for different users, and suitable for modern, smaller or shared workspaces.” Maximising revenues With sales growing, it is important that resellers ensure they maximise the potential revenues from peripherals. “Every hardware purchase in an opportunity to boost basket value and margins – with branded peripherals often delivering higher margins than core devices,” says Rory. “Businesses and resellers can boost home and office setups with multiple, complementary accessories that improve workflow and productivity – users are willing to invest in quality, not just the cheapest options.” James adds that asking end users questions at the right time allows them to review the wider setup and whether it’s still suitable for the way people work. “Taking a more holistic view helps partners recommend a more complete package that fits together properly and delivers a better experience, which in turn will help maximise productivity in the

workplace and the home,” he says. Sustainability and lifecycle considerations have come into sharper focus, James says. “Rather than one- off purchases, businesses are looking at refresh cycles, trade in options and equipment that is designed to last, be supported and remain secure over time,” he says. “Peripherals are increasingly viewed as part of a wider hardware estate, where longevity, energy efficiency and responsible refresh play an important role alongside performance and user experience.” Carol says the key is to talk about ergonomics, not just kit. “When resellers bundle products into workstation solutions or use ergonomic conversations to highlight the

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Rather than one off purchases, businesses are looking at refresh cycles, trade in options and equipment that is designed to last...

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impact on comfort and productivity, it naturally increases value,” she says. “Peripherals are most

successful when they’re positioned as an investment in people — not just an add on.” Mike adds that spring and summer are a good time to highlight the potential benefits of updating displays, keyboard and mice combos, speakers and headsets and other devices. “It’s also worth targeting schools and colleges with peripherals as summer is the prime time for education upgrades,” says. “The area of most potential is probably audiovisual. Everyone is using video conferencing daily and as the tools have become more sophisticated, businesses have become more aware of the impact that having good quality sound and vision can have – on user experiences and productivity, and the impression you make over a conferencing session. The smarter and slicker the AV, the better your business looks.” n

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Peripherals are most successful when they’re positioned as an investment in people — not just an add on.

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