News in the Channel - issue #41

NEWS

Kaseya unveils MSP Success unified growth ecosystem

Kaseya has launched MSP Success, a unified growth ecosystem that brings together Kaseya’s most impactful growth and business acceleration programs under one roof: MSP Success Digital Marketing, MSP Success Peer and the Kaseya Community. Designed to help MSPs grow more efficiently and competitively, MSP Success combines marketing enablement, peer collaboration and community engagement into a cohesive experience focused on driving measurable business outcomes. MSP Success is led by Dan Tomaszewski, EVP of channel, and includes leaders like Greg Jones, SVP of MSP Success EMEA and Mike Stodola, VP of marketing enablement strategy. The centre of the initiative, MSP Success Digital Marketing, is a new platform designed to help MSPs accelerate pipeline growth and strengthen their market presence. The platform includes conversion-focused websites, search engine and answer engine optimisation (SEO/AEO), local search

optimisation, content marketing, email and social media campaign tools, reputation management, analytics and reporting, lead capture and appointment booking capabilities and access to a dedicated marketing success specialist. The program offers two foundational solutions, Express and Pro. Express is designed to help MSPs establish a strong digital presence, increase visibility in traditional and AI-powered search results and generate a consistent flow of qualified leads. Pro expands that foundation with advanced marketing automation, conversion tools and strategic support that help MSPs accelerate growth and convert more opportunities into clients. Additionally, Kaseya has brought its global MSP peer programs, TruMethods Peer and Technology Marketing Toolkit, under the MSP Success Peer umbrella. By combining the strongest aspects of both programs, members gain broader perspective, deeper collaboration and access to a more powerful network for solving real-world challenges. n

Dan Tomaszewski

kaseya.com

While MSPs excel at technology, many struggle with marketing in a challenging landscape.

Arrow Electronics extends Bitdefender distribution agreement

Arrow Electronics has extended its distribution agreement with Bitdefender across the UK and Ireland, expanding the scope of its cybersecurity portfolio The agreement includes termed licences across the full portfolio. Previously focused on monthly licences delivered via ArrowSphere Cloud and primarily aligned to the MSP market, the agreement now introduces greater flexibility, giving channel partners more options to address a broader range of customer needs. Channel partners will gain access to a range of security solutions that support prevention, detection and response. The portfolio brings together endpoint protection, XDR, MDR, and cyber risk

management capabilities, alongside features such as dynamic hardening and continuous threat exposure management to support evolving security and compliance requirements. “Extending our agreement marks an important step in our long-standing relationship with Bitdefender,” said Anthony Dobson, regional director for Arrow’s enterprise computing solutions business in the UK & Ireland. “With access to the full portfolio, including termed licences, our channel partners can address a broader set of customer needs. The strength of this offering complements our existing cyber security ecosystem and opens up new opportunities across the UK and Ireland.” n

Anthony Dobson

arrow.com

bitdefender.com