SYNAXON
The big easy SYNAXON has grown quickly thanks to its focus on helping to make its resellers and MSPs customers’ lives easier through things like SYNAXON Hub. The company aims to make its partners’ lives even easier with the upcoming launch of SYNAXON Managed Services.
It was late martial artist Bruce Lee who once said “simplicity is the key to brilliance”. Granted, he wasn’t thinking of the IT channel when he uttered those words, but they nonetheless have a relevance to resellers and managed service providers (MSPs) operating today. “What everybody wants to do is to make their life easier,” says Markus Rex, head of SYNAXON Managed Services. “Whatever makes it smoother, easier and more integrated is highly appreciated and in demand.” This includes integrating hardware and software providers, so customers deal with fewer companies when invoicing or sorting out any issues they may have. “Simplicity is the key,” says Markus. It is this approach that informs SYNAXON Hub. “Our customer-first approach is very important and everything in SYNAXON Hub is built around making life easy for the partners,” says Mike Barron, managing director, SYNAXON UK. “For example, we help resellers making bids to vendors. That’s quite a difficult and
potentially long process in distribution. But we simplify that. Even just having somebody be available on the phone, as simple as it sounds, that’s what we try and do. Everything is built to make the journey for the reseller as easy as possible.” This has driven the growth of SYNAXON Hub in the past year. “We’ve put some very aggressive targets in for this year, and we think we can we can reach those,” says Mike. “SYNAXON Hub has really found its place in the market. Resellers, vendors and distributors all get it. They’ve embraced it and are invested in what we’re doing, and they’re helping it to grow.” The UK SYNAXON business also has the power of its German parent behind it. In the past year, the UK operation has been brought more in line with its European counterpart to help create stronger consistency across brands, which has also helped it to grow. This has contributed to an overall positive first half of the year for SYNAXON, which has also included adding several new vendor partners including ASUS, Acer and APC alongside existing partners such as Dell, HP and Lenovo. “One of the highlights of the first half of the year was winning an award from Lenovo, which meant we were one of the five fastest growing partners in EMEA,” says Mike. Channel assessment This growth has come against the background of a wider channel that is facing various challenges. “The
Markus Rex
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