PEOPLE ON THE MOVE
Assured Data Protection appoints Alvaro Gonzalez
Assured Data Protection has appointed Alvaro Gonzalez as senior vice president of product and go-to-market. This newly created global leadership role brings together product strategy, alliances and corporate marketing under a unified structure. Alvaro will lead all three of these key operational pillars. The move reflects Assured’s focus on creating a more integrated approach to product development, messaging, partner engagement, and market expansion as demand grows for managed cyber resilience and operational recovery services. “Assured has reached a stage where greater coordination across product, alliances, and go-to-market functions becomes critical to sustaining growth and scaling effectively,” said Stacy Hayes, chief strategy officer, Assured Data Protection. “Alvaro brings a rare combination of product understanding, alliance expertise, and go-to-market experience. Bringing
these functions together under a single global leader creates greater alignment across the business and allows us to move faster, communicate more clearly, and deliver more value to partners and customers.” Alvaro will oversee the development and commercialisation of Assured’s growing portfolio of cyber resilience, disaster recovery and operational continuity services. This includes aligning product definition, strategic alliances, messaging, and market execution around customer-focused outcomes and evolving operational resilience challenges. “Growth creates complexity, which needs to be met with strategy,” said Alvaro. “As Assured expands globally, alignment between how we define customer problems, how we articulate our thinking, and how we take it to market becomes more critical every day. My role exists to bring that unified, customer-driven focus to our continued growth demands.” n
Alvaro Gonzalez senior vice president, product and go-to-market
assured-dp.com
Advania UK appoints industry veteran
Advania UK has further strengthened its leadership team with the appointment of Ian Goodfellow as VAR, managing director. With more than 30 years of leadership experience across the UK and European IT value-added reseller (VAR) industry, Ian’s appointment is a significant move for Advania UK. He brings a formidable track record from some of the industry's most prominent names, having held senior roles at Softcat, Computacenter and SHI. His career also includes sales leadership positions with major vendors such as Hitachi Data Systems and Sun Microsystems. Known for a people-focused leadership style, Ian specialises in bringing clarity
strengthening customer relationships, raising team performance and driving scalable, sustainable growth. Hege Støre, CEO of Advania and Acting UKI CEO, said that securing a leader of Ian’s calibre, with such a deep understanding of the UK competitive market, is a testament to Advania’s growing reputation. Ian added: "Advania has built incredible momentum in the UK, and the opportunity to join at such a transformative time was one I couldn't miss. Having spent many years at some of the largest names in the industry, I am impressed by Advania’s unique balance of technical excellence and its focus on empowering local teams. I look forward to helping the business strengthen its customer focus and reach its next level of performance.” n
Ian Goodfellow VAR, managing director
advania.co.uk
and momentum to organisations. At Advania UK, his focus will be on
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