LAPTOP CHARGERS
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built-in displays showing real-time power delivery, giving users a clear picture of how their devices are charging.” Approaching sales For resellers, conversations about laptop chargers will form part of wider conversations about laptops and peripherals. “Never a standalone SKU,” says Darren Seward. “The charger should sit in a bundle at the point of sale – alongside the cable, a docking station and connectivity – so the customer leaves fully equipped rather than sourcing a replacement from a marketplace later, which is pure margin leakage. “Train staff to match wattage to machine and use the charger as the entry point into higher-value docking. Handled well, an unbundled laptop is the start of an attachment conversation, not the end of one.” Jonathan agrees that laptop chargers should be part of a wider conversation about a customer's overall charging setup. “It's also worth checking they have the right USB-C cable, as not every cable supports the same charging speeds or power levels,” he says. “That naturally opens the door to discussing products like travel adapters, docking stations, power banks and other charging accessories. Taking that broader charging ecosystem approach helps customers find the right solution for their needs, while giving resellers the opportunity to increase basket size and customer satisfaction.” Darren Calow agrees it should be part of the same conversation as a laptop bag, a mouse or an extended warranty. “The reseller who asks, ‘do you need a charger with that?’ at the point of sale will convert more of this opportunity than the one who waits for customers to ask,” he adds. “We’re happy to work with resellers on staff training and point-of-sale support to help make that conversation second nature.” n
stocked. “From single-port 65W units up to multi-port GaN chargers and 140W-plus solutions for workstation users,” he says. “The clear differentiator is reliability: branded, certified product such as UGREEN's Nexode GaN range protects the end user’s device and the reseller's reputation, where unbranded alternatives carry real risk.” Darren Calow agrees there is good choice available. “We’ve just launched our own GaN charger range – 67W and 100W USB-C PD chargers, certified for the full Acer notebook and Chromebook line-up, priced at £24.99 and £39.99,” he says. “GaN technology means resellers can offer higher power in a smaller footprint than the silicon chargers customers are used to, which is an easy story to sell.” Jonathan notes that the market continues to evolve. “Modern GaN chargers deliver high levels of power in much smaller designs than traditional chargers, making them an attractive option for consumers,” he says.
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It's also worth checking they have the right USB-C cable, as not every cable supports the same charging speeds or power levels.
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“Other popular features include interchangeable international plug adapters for travellers, multiple
USB-C and USB-A ports and intelligent power distribution that automatically balances charging across connected devices. Some premium chargers also include
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