News in the Channel - issue #42

A promise with teeth That refund is the Acer Reliability Promise, and it’s the clearest expression of the Acertainty message. Buy a qualifying Acer professional device, TravelMate and other Windows Pro and Chrome business devices, plus select business monitors and projectors, and register it within 30 days of purchase. If that device develops a hardware fault and is repaired under warranty within its first year, Acer refunds 100% of the purchase price by bank transfer. The offer covers qualifying purchases made through the end of January 2027, and a business can register a claim under the promise up to 20 times, provided each covers a separately purchased qualifying product. It’s a meaningful commitment for IT and procurement teams who are used to warranty small print working against them rather than for them, and it turns “reliable” from an adjective in a brochure into a number on a bank statement. Proof in the field Acer backs the pitch with named customers rather than composite case studies. Vinyl-pressing specialist elasticStage runs its production and collaboration workflow on TravelMate P6 14 AI; Italian fashion house Cieffe Milano uses the same device to bridge artisanal craftsmanship with AI-assisted design; and financial services group M. Lhuillier relies on TravelMate to deliver

secure, high-speed services to millions of customers across the Philippines. National Taiwan University Hospital has deployed TravelMate alongside its VeriSee DR diagnostic tool to support faster, more precise eye care. None of these are IT vendors selling to IT buyers — they’re ordinary businesses whose AI and reliability needs look a lot like most SMBs’ and mid-market firms’ own. Beyond the laptop For organisations managing a mixed device fleet, Acer’s Chromebook Plus range extends the same logic into ChromeOS: Chrome Enterprise for low- touch fleet management, verified boot and sandboxing built in, and up to 10 years of automatic ChromeOS updates — all aimed at IT teams who want fewer moving parts to secure and patch, not more. The takeaway For UK businesses due a hardware refresh, the Acertainty proposition boils down to three things worth checking against any other AI PC on the shortlist: does it perform without draining the battery on a normal working day, does it manage easily at scale, and does the vendor stand behind it with more than a warranty clause. Acer’s answer, on all three, is TravelMate – backed by a promise it’s willing to put a refund behind. Get a business quote at uk-offers.acer.com/acertainty. n

Craig Booth general manager, Acer UK

acer.com

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We’re not asking businesses to take our reliability claims on faith. If a TravelMate develops a hardware fault in its first year, we refund the full purchase price. That’s a promise, not a marketing line.”

ACER FOR BUSINESS AT A GLANCE Reliability Promise: 100% refund of purchase price for hardware faults repaired under warranty in year one Performance: Intel Core Ultra + Intel vPro, up to 40% lower processor power draw on video calls Productivity: Microsoft Copilot built into everyday workflows on Copilot+ certified devices Security: Intel vPro and Windows 11 Pro multi-layer protection and remote management Range: TravelMate P6 14 AI, X4 14 AI, P2 14/16, P4 Spin 14 Fleet option: Chromebook Plus with Chrome Enterprise, up to 10 years of automatic updates

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Source: Acer for Business (acer.com), Acer Reliability Promise terms