News in the Channel - issue #43

NEWS

Exclaimer launches MSP Connect

Exclaimer has launched MSP Connect, a new partner programme that enables MSPs to provision, manage and grow centralised email signature services across multiple customer environments.

and ongoing management. Exclaimer uses directory data to populate approved signature attributes across Microsoft 365 and Google Workspace. Depending on the customer environment, an MSP can deploy the service in under an hour, without a heavy integration project or mandatory professional services. MSP Connect also gives partners room to build services around the platform. MSPs can offer signature template design, create template catalogues for customers, and bundle Exclaimer into a broader Microsoft 365 or managed services package. Their customers' marketing teams can use approved campaign banners, engagement analytics and rules-based signature content, while IT retains centralised control over deployment and governance. For end customers, centralised management keeps brand assets, employee details and legal disclaimers consistent across outgoing email without relying on individual users to apply updates. n

The launch is part of Exclaimer's channel-first growth strategy. MSP Connect brings together a

consumption-based commercial model, a redesigned self-service portal, dedicated channel support and not-for-resale licensing. It is designed around how MSPs operate, allowing partners to manage customers centrally and align costs with actual usage rather than paying for licences that are no longer in use. For MSPs, the opportunity is to add a recurring service to existing Microsoft 365 and managed services relationships without introducing a complex deployment or support burden. Partners can generate licence margin, bundle Exclaimer into broader managed service packages and build additional revenue through signature design, deployment

exclaimer.com

HPE appoints Infinigate UK as specialist distributor

Infinigate UK has been appointed by HPE as a specialist value-added distributor for the HPE Networking portfolio in the UK. The appointment enables channel partners to access HPE Networking solutions, including HPE Aruba Networking and HPE Juniper Networking, through Infinigate’s specialist distribution, technical support and partner services. HPE selected Infinigate UK for its track record as a value-added distributor, its specialist focus on AI networking and security and its established UK channel reach. Infinigate’s experience as a leading UK distributor for Juniper Networks, now HPE Juniper Networking, gives partners access to skills developed across enterprise networking, secure connectivity, cloud-managed networking and AI-driven

network operations. The appointment is relevant for UK channel partners, resellers and MSPs looking to expand their secure networking offering with HPE Networking products and services. It also supports customers investing in AI-ready infrastructure, cloud connectivity, campus networking, data centre networking and operational automation. Infinigate UK will support HPE Networking partners with logistics, partner services, professional and lifecycle services, partner enablement and pre- and post-sales support. These services are designed to help partners onboard quickly, build technical capability and deliver HPE Networking solutions effectively across customer environments. n

Charlie Tunley

hpe.com