News in the Channel - issue #43

AOC GAMING MODELS

Screen test Ahead of the Black Friday rush, a gaming sales expert from AOC UK finds the right monitor product for five example customers, and offers tips for resellers to help close deals.

Five customers. Five budgets. One AOC expert. AGON by AOC’s portfolio covers everything from a teenager’s first proper gaming monitor to a 540Hz esports beast, which is great news for choice, and a headache when a customer is standing in front of you with a budget and a vague idea of what they want. News in the Channel put that range to the test. We sat down with Neal Till, gaming sales manager at AOC UK, ahead of the Black Friday rush, and sent five very different customers through his door. His job: close a sale with every one of them.

CHALLENGE No.1 A 16-year-old with £300 of saved-up birthday money and a mid-range graphics card. He plays open-world games with his friends at the weekend and CS2 on school nights. He wants 4K because his console does 4K. He also wants the highest refresh rate number on the shelf. His budget will stretch to precisely one of those things.

Neal chose... AOC GAMING The AOC GAMING U27G4R . A 27-inch Fast IPS panel running 4K at 160Hz, then at the press of a button, dropping to Full HD at a whopping 320Hz. AOC calls it Dual Frame Mode. For this customer it means he stops choosing. Open-world on Saturday in 4K, CS2 on Wednesday at 320Hz, one screen, around £299. Two HDMI 2.1 ports mean the console comes along too. Reseller note: If he can find another £100, the Q27G4ZDR puts a

Neal Till

aoc.com

240Hz QD-OLED panel in front of him for £399.99. That is a difficult conversation to lose.

CHALLENGE No.2 A parent, three weeks before Christmas, buying for his daughter who “does gaming”. They don’t know what a refresh rate is and don't want to. They want it to look expensive when it comes out of the box, they want it to work with the PlayStation as well as the PC, and they have a hard ceiling of £350. Neal chose... AOC GAMING The AOC GAMING U32G4U . Thirty-one and a half inches of 4K does the job no

AOC GAMING U27G4R

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