BACKUP AS A SERVICE
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the customer remains accountable for backup and recovery under a shared responsibility model,” he says. “Resellers should frame the discussion in business terms: how much downtime the organisation can tolerate, how much data it can afford to lose, and what regulators, customers and cyber insurers expect. Insurers are asking much more detailed questions about backup and recovery controls, which gives resellers a natural reason to start the conversation. “For resellers, BaaS is a strong recurring-revenue opportunity that deepens customer relationships and opens the door to wider resilience services. Few resellers will want to build and staff that capability from scratch. Working with a specialist partner lets them offer enterprise-grade protection and round-the-clock expertise under their own customer relationship.”
to 1,100 firms into scope. It introduces incident notification within 24 hours and full reporting within 72 hours, which will push customers to ask harder questions about where data sits, who can access it and how fast it can be restored. Recovery testing will shift from an annual exercise to something automated and continuous.” Dan says he expects the market to become more closely aligned with cyber resilience strategies. “As organisations generate more data through cloud services, analytics and AI, protecting that data will become even more important,” he says. “At the same time, customers will expect more automation and policy- driven management across increasingly complex environments. That will drive demand for managed services that simplify protection, improve recoverability and help organisations recover quickly and confidently from disruption.” Stefan agrees that the market will continue moving towards broader cyber resilience and business continuity offerings. “Protecting the backup environment itself will become a much bigger priority,” he adds. “As AI adoption increases, not every threat will be external – the NCSC has warned that agentic AI can expand a company’s attack surface, while the behaviour of agents can be difficult to predict, test and govern. “Customers will increasingly expect real-time alerts, automated recovery testing and immutable backup copies as standard parts of a credible BaaS proposition. “For MSPs, that creates an opportunity to move beyond simply supplying data protection software and take on a more consultative role, helping customers identify their critical workloads and plan how to recover them. We will see more tiered service packages built around resilience, compliance, and business continuity rather than storage capacity alone.” n
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Working with a specialist partner lets resellers offer enterprise-grade protection and round-the-clock expertise under their own customer relationship.
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Future As cyberthreats continue to grow in number and complexity, it is expected that demand for BaaS solutions will continue to grow in the next 12-18 months. “Data location and sovereignty will become a standard question, especially in the public sector and regulated industries,” says Gary. “The UK’s Cyber Security and Resilience Bill will regulate managed service providers for the first time, bringing 900
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