News in the Channel - issue #29

SANJIB SAHOO XVANTAGE

“We are using AI as a tool to make every decision on the platform. We have emails to orders using AI. We have PDF to SKUs using AI. We have integration times that have gone from months to minutes by using AI. We have complex quotes that have gone from taking minutes to produce to seconds using AI. “Is it always perfect? No. It’s an iteration. It learns over time and is getting better over time. It is imperfectly perfect, but it’s a little more perfect every single time. The biggest mistake we make is needing AI to be perfect from the start.” Xvantage Integration Hub One of the latest innovations is the Xvantage Integration Hub, which is an AI-powered platform designed to facilitate quick and secure SaaS integrations. Its aim is to simplify the process of connecting to Xvantage with business systems such as CRM and ERP. “If you have a login, within a few minutes, you can connect to us and get access to Xvantage,” says Sanjib. “You can automatically connect to it without going through an API or an integration process. It’s automatically connected to you. If you are a partner, you can go into Xvantage Integration Hub and connect sales for the account within a minute or two, then immediately access Xvantage data, quotes and the like. “The Xvantage Integration Hub uses our machine learning and AI model framework, which we call Vendor Customer Agnostic Framework. I’m super excited about it because IT integration in B2B is hard. It takes a lot of time, resources and focus and the Xvantage Integration Hub takes that complexity out. What used to take months can now be done in minutes.” Future When it comes to the future of Xvantage, Sanjib is just as excited. “We are constantly working to innovate,” he says. “We are

working on building a better experience for resellers to go to their end customers. “We have our teams talking to our partners about what they need Xvantage to do for them and we then come back to them with the art of feasible. You can’t always jump on the next cool feature. There’s a healthy balance between the art of the possible and the art of the feasible to create what I call the art of the viable. We are constantly providing new iterations of our capabilities for our customers, rolling out in different countries, adding components, but also thinking about the groundbreaking technology to solve more problems for partners and customers. “Xvantage will never be 100% finished because we will always keep on working on it, we are not doing something and moving on to the next thing. We perform as we transform. Our roadmap is developing these capabilities but also listening to our partners and continually improving their experience. “We touch almost 90% of the world’s population in an industry that is one of the most complex ecosystems. And that’s what excites me every morning to wake up. Are we perfect? No. But if we can improve a partner’s experience, and they email us and talk about how about the platform changed their life and business, that is what I’m here for. That is what makes me happy; how we can change things and make their lives better.” n

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We have our teams talking to our partners and what they need Xvantage to do for them and we come back to them with the art of feasible. You can't always jump on the next cool feature.

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