EAGLE EYE – BI
Surveillance systems
Interest in surveillance systems has surged recently, with search volume on Stock in the Channel rising by 57% across categories such as security cameras, network surveillance servers and NVRs. This sharp uptick reflects growing consumer and commercial awareness of security needs, especially in urban areas and among small businesses seeking scalable monitoring solutions. Security cameras remain the most searched item, driven by advancements in AI features like motion detection and remote access.
While demand grows, the average price across all surveillance products currently stands at £457.17, with a modest 2% year- on-year price increase observed. This was coupled with a slow decrease of stock availability over March, and thus distribution adapted their pricing accordingly. Alongside core products, support systems such as video decoders,
surveillance monitors, and video servers/ encoders are seeing increased adoption as users expand their setups into fully integrated surveillance ecosystems. Video surveillance kits offer plug-and- play options for entry-level buyers, while professionals continue to invest in modular setups with enhanced analytics and storage capabilities. n
Wickus Bester, B2B channel analyst S tock in the Channel
Top performing brands in the channel (by total searches)
2.59%
Brand
3.2%
Statistical Analyst for the B2B channel, creating data-driven market intelligence reports in over 20 IT categories. Using analytical metrics based on search data, stock levels and implied sales, we see trends as they flow through the channel, and spot opportunities on the horizon.
Ubiquiti Axis TP-Link
Feb-Apr 2025 Surveillance systems
3.41%
Hikvision HANWHA Cisco ACTi
4.07%
5.49%
Top search terms February to April 2025
65.88%
15.36%
For more information about surveillance systems and market intelligence email: BI@stockinthechannel.com
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