PERIPHERALS
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upgrades has passed, demand hasn’t disappeared. “Many organisations are now managing Windows 11 upgrades, which will drive a new round of device purchases – and with those, the need for updated peripherals,” he explains. “Hybrid workers still need thoughtful equipment like privacy screens and portable gear that supports moving between workspaces and working on the go.” James Reed agrees that home workers want to have just as good an experience in their domestic environment as they do in the office. “While there was a surge in activity during the pandemic to upgrade home set-ups, the momentum has carried though and hybrid working is here to stay,” he says. “There is a good opportunity here to draw the customer’s attention to the positive impact investing in good peripherals can have on home workers’ productivity and morale.” He adds that users want to make their office environment as appealing as they can. “Having the right equipment on the desktop and around it makes a huge difference, especially when we are all spending such a lot of time on video calls,” he says. This extends past desks and into meeting rooms, he adds. “The meeting room is another area that needs to be equipped with the best peripherals and furniture that the business can afford. Having really well-equipped meeting spaces creates a positive impression, not only on co-workers, but also on customers, partners and suppliers who are on the other end of those video calls.” Mike Barron, UK managing director at SYNAXON, adds that the rise in hot desking is also creating opportunities. “Those hot desk workstations need to be equipped with everything that any worker that makes use of them might need,” he says. “There is also greater awareness of ergonomics and the beneficial effects that using a good quality display, keyboard and mouse – and having the whole
James Campanini head of B2B
desktop properly set up – can have on the health and wellbeing of users. All these trends expand the potential for sales of peripherals.” Wellness upgrades Indeed, as companies take a more holistic approach to employee care, peripherals can be positioned as wellness upgrades, according to James Campanini. “Features like ergonomic design, quiet performance, and sustainable materials all help build healthier, more productive workspaces,” he says. “While constant connectivity is a hallmark of the digital workplace, it also brings distractions that affect attention spans, increase stress and reduce the quality of work. Smart peripherals that support focused work can help create calmer, more productive environments. “Wellness and sustainability are also top of mind, with users seeking products that support health and align with environmental values. These choices reflect a broader shift: businesses are recognising that a well-supported workforce is more engaged and less prone to burnout. In a tech landscape, where frequent upgrades are the norm, organisations increasingly want technology that lasts to reduce costs and disruption.” Big sellers There are various peripherals that are big sellers currently and will continue
logitech.com
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Features like ergonomic design, quiet performance,
and sustainable materials all help build healthier, more productive workspaces.
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James Reed managing director – Endpoint Solutions, UK and Ireland
uk.tdsynnex.com
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