PRINTER TRENDS ANALYSIS
decline until this current spike. This year a similar trend can be expected in the coming weeks, with the stock level having peaked on October 1. We can expect to see a decline of stock over Q4, as the rise in sales accelerates the stock slump to be expected this time of the year.
the UK. With this trend not expected to die out soon, this market segment has much potential to grow as more consumers embrace online ordering and logistics businesses advance too. In October 2021, after a similar rise in stock, inventory levels dropped off and continued its
On the rise – see label printers flood the channel (Sept 2021 – Oct 2022)
Zebra running laps around competition Label printers (Sept 2021 – Oct 2022)
Sales (3 months) Stock (3 months)
Source: Stock in the Channel (2022)
Source: Stock in the Channel (2022)
Date
Date
The printers are here, and they want cartridges Since the 2020 lockdowns, the channel has been hit by a backlog of laser printer orders. Those orders are finally hitting the proverbial shelves,
increasing in the past quarter, in line with the boom of machines on the market. Now that there are more printers in the channel than in the past two years, cartridges are selling at an increased rate more than double than at the start of the year. In the following months, as printer stock tapers down to its Christmas slump, cartridge sales are expected to keep growing. As historical trends have settled, these sales are expected to grow by 34% to reach its peak in mid-December as offices stock up for the year to come. A decreasing amount of toner stock has already been recorded over the past month at a pace of 11% but the channel should be ready to accomodate this.
resulting in a rise in stock. The peak, when the market seemed to be saturated with laser printers, happened in August for both 2021 and 2022. Comparing that to August of 2020, we see a 70% year-on-year increase from 2021 – and a further 50% from 2021 to 2022. The machines are here now, as the graph below shows, having peaked in the summer. The cartridges are here too – since May, the number of cartridges available has risen markedly, roughly in line with printers. Toner cartridges aren’t experiencing the same boom in stock as their printer counterparts, and sales have been
Backlog on laser printers catching up after 2020 (Jan 2020 – Oct 2022)
Are cartridges catching up to laser printers? (Jan 2022 – Oct 2022)
Source: Stock in the Channel (2022)
Source: Stock in the Channel (2022)
Date
Date
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