News in the Channel - issue #26

ENERGY EFFICIENT COMPUTERS

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that it’s important to work with vendors who consider the full life cycle of the product, from how it’s shipped to how it’s recycled,” says Mary. “Resellers should also highlight the key role of ‘as-a-service’ approaches in boosting sustainability by supporting circularity.” Mike adds that resellers should be highlighting all the time- and energy- saving features of new hardware – and all the other advanced features that they come with. “I think what users want from a laptop is going to evolve; in the future I think customers will be looking for a more extended lifecycle and to know that the product is made – as far as it’s possible – from recycled or reused components,” he says. “Vendors are also placing more emphasis on reuse and refurbishment of devices, and I would expect to see announcements from some of the major players in this area over the next few months.” Future Demand for energy efficient computers is likely to grow in the coming years as businesses continue to strive for energy savings and increasing sustainability. Mary says that energy efficiency remains a core focus for Lenovo with the priority of focusing on the transition to renewable energy resources. “Lenovo has tripled its generation of solar energy since 2018, a result of its continued investments in

renewable energy,” she says. “As the world moves towards 2050, making measurable progress towards climate goals will increase in importance, so demand for energy-efficient computers and other products will continue to increase. In the data centre in particular, Goldman Sachs has predicted that artificial intelligence is going to drive an increase of 160% in energy demands across this decade, and energy efficient computers and in particular liquid-cooled servers will be key to mitigating this.” While Sebastien agrees that energy efficient computers do contribute to lowering emissions, he says that two other factors are likely to have more of an impact on reducing a companies’ carbon footprint. “The latest Atos data indicates that the most significant way organisations can make a difference to their carbon footprint is by refreshing IT equipment less frequently,” he says. “For instance, by doing nothing but adjusting the standard refresh cycle from three to four years, enterprises can gain a 25% reduction in related emissions without downgrading device performance or user experience. “Secondly, it’s crucial for enterprises to focus on educating and engaging employees. By raising awareness and encouraging sustainable practices amongst staff, such as turning off devices when not in use, carbon emissions can be substantially reduced.”

Sophia Haywood- Atkinson services director, UK

uk.tdsynnex.com

Trade-ins are increasingly popular with

customers of all sizes and we’re also starting to receive more enquiries about recycled or remanufactured laptops, and that’s an area of the market we see growing strongly over the next couple of years.

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