News in the Channel - issue #26

DATA MANAGEMENT IN WAREHOUSING AND LOGISTICS BUSINESSES

leverage data effectively. “Straightforward solutions allow

importance of strong data governance and audit trails to further reinforce the value of their platform to these customers specifically. “Like any successful solution, the results need to speak for themselves. Resellers should present case studies or success metrics to demonstrate how data integrity has led to cost reductions, more accurate forecasting and improved decision- making among existing customers.” Mike adds that resellers should be talking to their customers about data more. “There are big opportunities in processing, storing, analysing and managing that data,” he says. “With the advancements we are now seeing in AI, that potential is becoming ever greater. I think we will see some very rapid developments over the next couple of years with respect to AI and data management and processing – not only in warehousing and logistics, but in healthcare and other industries.” are looking to scale. Over the next few years, we expect to see brands removing complexity to reap rewards. “Data should sit at the heart of every decision-making process throughout the journey. Real-time monitoring allows brands to see the direct impact final mile deliveries have on the overall customer experience; by examining metrics such as revenue, conversion rates, and user analytics as well as feedback across sentiment platforms like Trustpilot allows brands to understand the customer perspective and optimise customer retention and acquisition. We have a team of data scientists working with machine learning models to predict demand based on trends, seasonality, and availability, and a courier team who monitor our delivery performance and capacity, enabling us to react on demand to optimise our service.”

organisations to respond quickly to changes and make agile, informed decisions. While data will remain a key driver of business outcomes, the ability to harness that data without overwhelming the user will be a major competitive advantage.” Reseller conversations When talking to customers in the warehousing and logistics sector about data management solutions, there are certain things that resellers should highlight. Mobib says that resellers need to highlight how their solution transforms fragmented, messy procurement data into a unified, actionable dashboard. “They should also emphasise ease-of-use which is a critical component for driving fast adoption of AI tools,” he adds. “Resellers should emphasise the Game changer Tom Killeen, COO of THG Ingenuity – of which THG Fulfil, a provider of fulfilment engineered to improve customer retention forms part – says that harnessing the power of data will be a game-changer for many. “At THG Fulfil, it sits core to our operations,” he adds. “We integrate our data-driven approach, proprietary software and technology with best-in-class automated facilities. Through this, we demonstrably improve customer loyalty and satisfaction for our clients. We understand that the operational element of any business plays a pivotal role in the organisation’s success and in the case of ecommerce, it makes or breaks a customer’s experience and determines whether that customer will ever purchase from the brand again. “Constant conversations around data, AI, personalisation and improving UX have meant that ecommerce is a minefield to navigate, particularly for businesses that

Mohib Rahmani managing principal and head of data and AI team (IRIS)

www.argonandco.com/en/

Tom Killeen COO

thgingenuity.com