EAGLE EYE – BI
Hardware firewalls
With the rise of cyberattacks, organisations need to be ever more vigilant. Hardware firewalls are physical devices that monitor and control incoming and outgoing network traffic based on predetermined security rules, providing a robust barrier against unauthorised access, malware and other cyber threats. Unlike software firewalls, hardware firewalls offer dedicated resources and enhanced performance, making them a preferred choice for enterprises seeking comprehensive network protection.
The market for hardware firewalls experienced a 6% dip in stock held compared to that of 2023, paired with a 7% rise on guide trade price in the channel. These market movements had the knock-on effect of searches increasing at a stellar rate, with the category experiencing an unprecedented 60% growth in searches year-on-year on the platform. Among this search growth, Cisco is knocking it out of the park, experiencing the highest search growth for the period as a brand compared to its competitors. However, brands like WatchGuard and Fortinet are biting at their heels, with this market becoming a competitive space.
Top performing brands in the channel (by total searches) Hardware firewalls (Quarter 4 2024)
4.63%
14.39%
Brand
Cisco Fortinet SonicWall WatchGuard Zyxel
43.83%
17.79%
19.36%
Wickus Bester, B2B channel analyst S tock in the Channel
Statistical Analyst for the B2B channel, creating data-driven market intelligence reports in over 20 IT categories. Using analytical metrics based on search data, stock levels and implied sales, we see trends as they flow through the channel, and spot opportunities on the horizon.
Top search terms Quarter 4 2024
For more in-depth analysis of hardware firewalls please contact our BI team for detailed insights BIteam@stockinthechannel.com
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