PROFILE – TIEVA
Winning strategy TIEVA won the Reseller of the Year Award (£20m+) at the Stockies last year, having had a successful 12 months, thanks to its focus on providing better customer outcomes and staying on the crest of customer trends.
For TIEVA, a successful year culminated in winning the coveted Reseller of the Year Award (£20m+) at the Stock in the Channel Awards – better known as the Stockies – in November. Here, Scott Deacon, reseller sales director at TIEVA, talks about the reasons behind the company’s success, how the channel is faring more widely and how they plan to continue in 2025 and beyond. News in the Channel: How was 2024 for your business? Scott Deacon: 2024 was an exciting year for TIEVA! Despite a challenging market, we delivered standout results by staying laser-focused on delivering greater customer outcomes. Our diverse portfolio, spanning modern workspace, hybrid cloud and cybersecurity, gave us a real edge that allowed us to not only navigate the challenges 2024 presented, but thrive in it. These areas were the backbone of our success, enabling us to grow and deliver value to our customers in ways that made a real difference. It’s been an incredibly rewarding journey, and we couldn’t be prouder of what we’ve achieved.
designed to support every business need. This strategy has been our not-so- secret weapon. With businesses facing mounting pressures around security and navigating the complexities of hybrid cloud, we were perfectly positioned to step in and help. By listening to our customers, staying flexible and keeping ahead of the curve, we turned challenges into opportunities and came out stronger than ever. What were the biggest trends you saw from customers in 2024? SD: Security, security and… yes, more security! With threats evolving at an alarming pace, this remained a major focus for our customers. Businesses looked to us for guidance on building resilience and fortifying their operations against emerging risks. Another big trend? Cloud optimisation. Many businesses needed a partner to help them take a step back, review their cloud environments and ensure they were getting the most value. We saw this coming and made significant investments in our cloud practice to make sure we delivered the best expertise. How did customer demand change over the course of the year? SD: If 2024 had a buzzword, it would be AI. It was impossible to ignore the massive wave of interest from customers wanting to integrate AI into their operations. Whether it was mining deeper insights from data, streamlining processes or enhancing employee and customer
Scott Deacon reseller sales director
tieva.co.uk
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With businesses facing mounting pressures around security and navigating the complexities of hybrid cloud, we were perfectly positioned to step in and help.
What challenges has the business faced and how were they overcome?
SD: No year is without its hurdles, and 2024 was no exception. As mentioned, market conditions were tough across the industry, but challenges are what drive our innovation. At TIEVA, our approach has always been customer-centric, backed by a diverse portfolio of products and services
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