PROFILE – TIEVA
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according to reports, and I don’t see that momentum slowing down anytime soon. Businesses are more interested than ever in working with service providers that can bring real value, solutions that drive better outcomes and make their lives easier. From where I’m sitting, the channel is in great shape, and with the right focus on innovation, collaboration and customer needs, 2025 is shaping up to be another exciting year. What do you think will be the main trends in 2025? SD: 2025 is going to be all about deepening our investments in cloud and security; that’s where the action is, and we’re ready for it. Thanks to Fulcrum’s recent acquisition of Fortress in the US, we’ve got cutting-edge solutions in our arsenal to help customers take their cyber resilience to the next level. We’re excited to bring those to our portfolio soon. AI will continue to dominate the conversation, as businesses look to unlock its potential to transform operations. And on the hardware side, we anticipate a surge in demand for AI-enabled devices and support for modernising workplaces. It’s a thrilling time to be in the channel, and we’re gearing up to help our customers navigate it all. What are your plans? SD: Our goal is simple: to keep raising the bar. Over the next 12 months, we’ll be expanding our services, especially in cloud and security, to give our customers access to even more innovative solutions. But it’s not just about what we offer, it’s about how we deliver it. We’re committed to providing exceptional experiences, staying proactive and being the trusted partner our customers can rely on. Whether they’re tackling today’s challenges or looking ahead to tomorrow’s opportunities, we’ll be with them every step of the way.
experiences, everyone wanted to understand how to make AI work for them. On top of that, Microsoft’s end-of- support for Windows 10 and the rise of AI-enabled devices brought a flurry of activity. Businesses started using this as the perfect excuse to modernise their workplaces. The Windows 10–11 transition created even more demand for our End User Computing lifecycle services, as customers turned to us for everything from sourcing and provisioning to securing and managing their devices. It’s been a busy year, to say the least! What do you put your success down to in winning the Reseller of the Year Award (£20m+) ? SD: It all comes down to our people and customer-first philosophy. At TIEVA, we empower our team to put customer outcomes at the heart of everything they do. Our customers feel that – they see us as an extension of their team, and that partnership drives success on both sides. I know it’s easy to say, ‘We have the best team,’ but I genuinely believe we do. They go above and beyond every day to deliver incredible results, and that’s why our customers keep coming back. Winning Reseller of the Year (£20m+) is a testament to their hard work, dedication and passion for what we do. What is your assessment of the health of the channel currently? SD: The channel is alive and thriving! 2024 saw more than $29 billion in spend,
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2025 is going to be all about deepening our investments in cloud and security; that’s where the action is, and we’re ready for it.
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