NEWS
automated and efficient experience for customer upgrades, expansions and renewals. The automated digital experience through the Pure1 platform enables quote requests, purchase orders, and installations in a fraction of the time it takes with other data storage competitors l Continued operational enhancements: Partners can expect a redesigned partner portal, and
new CPQ tooling which will introduce guided selling for partners and more updates to increase sales velocity and partner autonomy later this fiscal year. “Pure Storage is deeply committed to driving shared success with its partners and we are excited to deliver a reimagined program experience that positions partners for exponential growth,” said Amy Fowler, general manager, commercial at Pure Storage.
Security threats top of mind for SMEs
A majority – 61% – of SMEs regard security as their biggest challenge in 2025, according to JumpCloud’s SME IT Trends Report Q1 2025 . Forty-five per cent of surveyed organisations have suffered a cyber security attack, and bad actors are once again favouring phishing in targeting these organisations, accounting for 53% of all attacks. UK IT admins within SMEs are under constant pressure to juggle complex device environments, shadow IT risks, cyber security attacks, and the rapid rise of AI – all while trying to ensure that the user experience remains seamless. For instance, nearly 90% of UK IT admins worried about unauthorised apps and devices expanding their attack surface. Additionally, 60% expressed concern that AI’s rapid advance will outpace their ability to secure against AI-specific threats. With IT sprawl overwhelming many teams, 83% of respondents are calling for a unified platform to better manage devices, identities and access to simplify their increasingly fragmented environment. JumpCloud's eighth edition of its biannual SME IT Trends Report surveyed more than 900 respondents from the UK, Australia and the USA, with 300 from the UK. The survey found that even though security is a prominent business concern for UK organisations, 48% are not
implementing stronger security measures across their IT stack because these
SME IT TRENDS Q1 2025
measures might result in a poorer user experience. Ironically, 42% of UK SMEs are not implementing stronger security measures because they already manage too many tools in their IT stack. Tool sprawl is a persistent problem – the number of organisations using between 11-15 tools to manage the employee lifecycle and all resources has increased to 19% and the number using between five to 10 tools has also increased from 46% in Q3 2024 to 51% in Q1 2025. “Clearly IT professionals at UK SMEs face challenges on multiple levels, however, this time around we have seen three clear themes emerge: security threats continue to escalate at an alarming pace; AI adoption is also accelerating; and both are prompting UK businesses to turn to MSPs to implement more resilient and robust cyber security measures,” said Rajat Bhargava, co- founder and CEO of JumpCloud. “For those organisations wanting to innovate while also having the controls in place to safeguard their business, embracing a centralised, unified platform to manage an ever-growing complex environment will be critical in 2025.” While concerns around AI and its power
From Chaos to Control: Simplifying IT in the Fast Lane of Change
Rajat Bhargava co-founder and CEO
jumpcloud.com
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