News in the Channel - issue #14

PRODUCT REVIEW

Advice for resellers For resellers looking to sell the Aquila Pro AI AX3000, Alan Jones from D-Link has some key tips. For instance, there are several key features that resellers should look to highlight to customers. “Resellers should emphasise the router's dual-band AX3000 Wi-Fi 6 capabilities, AI-based mesh, Wi-Fi, and traffic optimisers, and its compatibility with voice control via Google/Alexa,” he says. “But the biggest highlight is the curved design, standing out in a sea of routers that look like upside down spiders, also offering spherical Wi-Fi coverage is a unique selling point.” Alan adds that the green credentials of the product should be emphasised too, such as the use of recyclable plastics in it, which showcase the product's commitment to environmental sustainability and design excellence.

a selling point – it has the latest WPA3 encryption for enhanced network security, Alan says. The Aquila Pro AI AX3000 also comes with a two-year warranty and reliable customer support from D-Link. The sectors that the Aquila Pro AI AX3000 is best suited to are: l Home users : Ideal for those seeking enhanced mesh home Wi-Fi coverage, especially in larger homes l Small businesses : Suitable for small office environments that require reliable and extensive Wi-Fi coverage, but perhaps not an expensive solution as customers would just be browsing social media etc. such as a doctors surgery or dentist l Tech enthusiasts : Attract customers interested in the latest Wi-Fi 6 technology, high speed connectivity and smart home integration l Lifestyle : The aesthetics lend themselves and may appeal to the design marketplace – designer home/designer router. Upselling The product can also be upsold and sold as an add-on or added to a bundle with other products. For example, resellers can upsell with mesh network capabilities. “The simplest solution would be to sell more than one unit for larger homes or offices to create a seamless mesh network,” says Alan. “The M30 2-Pack will be released decent lifespan before becomes obsolete. That environmental considerations have been factored into its manufacturing will be popular with customers, as will its look, designed to fit in with home decors. As businesses look for how they can increase productivity, products such as this will be invaluable to ensure that employees, wherever they are working can work to their potential and not be held back by slow internet speeds. shortly, followed by a compatible mesh extender – E30. It can also be bundled with smart home devices so it can be offered as part of a smart home package, including cameras, switches, and other IoT devices.”

l Dual-Band AX3000 Wi-Fi 6 l Curved design with spherical Wi-Fi cov- erage l 2 x 2.4 GHz, 3 x 5 GHz internal anten- nas l 2.4 GHz (802.11ax 574 Mbps), 5 GHz (802.11ax, up to 2403 Mbps) l AI-based Mesh, Wi-Fi, and Traffic Optimisers l MU-MIMO, & OFD- MA efficiency l Voice Control with Google/Alexa l WPA3 Wireless security l Easy setup & free

Alan also advocates resellers demonstrate the AI features. “Show how the AI assistant can manage Wi-Fi settings and optimise network performance – it constantly monitors your connections to ensure you are on the correct band or connected to the best node, especially while roaming,” he says. “Also showcase the easy setup: highlight the simple setup process and the user-friendly app management of the Aquila Pro App.” The security of the device can also be

app management with AI assistant

l Made in Taiwan

With the emphasis on parity of experience for home and office workers currently among businesses in many sectors, ensuring WiFi is fast and reliable is paramount, and the Aquila will help users to achieve this. That it also comes with latest security features helps as home offices can be more vulnerable than traditional offices. By using WiFi 6, it is up with the latest technology, which will mean it will have a

EDITOR’S VERDICT