COMMENT
New year, new hope A new year is here, and there is optimism for the channel that this year could prove profitable, with plenty of new technologies to get behind and sell to customers.
The calendar has ticked over to another year, so it’s a good time to look forward to what the next 12 months may bring. While recent experience tells us to expect the unexpected, we still try to look forward as best we can. And there are reasons for optimism for the next 12 months. For instance, there are predictions that the economy, which has spent most of the past year hovering around the zero growth mark, could finally start moving in the right direction, especially in the second half of the year. If that happens, then businesses are more likely to invest in people and equipment, so resellers should be ready for that. But even if the economy remains moribund, there are still plenty of opportunities for businesses in the channel to sell. With many businesses looking to economise and do more with less, they look to technology to help them achieve that, whether it is through cloud applications, more efficient devices or harnessing the power of automation or artificial intelligence (AI) – or any of the myriad ways out there. This is where resellers need to capitalise with their customers to help maximise their business – and sales for their own. For resellers that have established deep relationships with their customers, they can ensure they are there at the outset of conversations they have about efficiency and can guide them through to developing the solutions that suit their business the best. But that is just my take. In
the growth of cyberthreats – and therefore cybersecurity solutions – the increased use of managed solutions and more. You can read their thoughts starting on p38. Elsewhere in the magazine, we also cover the issue of cloud backup. With increasing amounts of work being undertaken in the cloud, and cloud backup is essential. But this is a complex issue and something that resellers need to be alive to to help customers find the most effective solutions to deal with threats that are constantly changing. Read more on p24. Another fast-growing sector is digital employee experience (DEX). As many businesses struggle to recruit and retain employees, DEX is becoming more important as a means of keeping staff happy. It has a wide scope – everything from online meeting hardware to automation and data management tools – so it is something resellers should be paying attention to. Find out more on p34. As ever, I hope you enjoy the issue and if you would like to get involved with the editorial side of the magazine – whether it is with features, interviews or opinion pieces – please drop me a line at dan@newsinthechannel.com.
Dan Parton
The winner of our Campaign of the Quarter from October to December was Exertis, for its 'The Race to Success' campaign. Congratulations to the team for their work.
winner Q4 · 2023
best campaign
this issue, some of the thought leaders in the sector have also had their say on what they think will be the major trends over the next 12 months, including the further development of AI,
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