NEWS
Boom Collaboration launches new video bar
Conferencing manufacturer Boom Collaboration has expanded its video bar portfolio with the arrival of an intelligent all-one-one solution that is ideally suited for larger rooms. The flagship Boom HALO features a 4K UHD camera, six microphone array and high-fidelity speakers to provide a seamless collaboration experience. Available from distributor Westcoast, it boasts many features such as facial recognition, speaker tracking, intelligent noise reduction and AI auto-framing. Additional ports allow for audio expansion for flexible rooms and growing teams. Boom Collaboration was born in 2020 by founders Fredrik Hörnkvist and Holli Hulett. The Texas-based business has quickly developed an extensive conferencing portfolio and operates in more than 30 countries after a successful expansion programme during 2023. “There’s little doubt the popularity of video bars will continue to grow this year and the Boom HALO will add more fuel to the fire,” says Holli. “With 120° wide angle field of view, 10x zoom and smart mic array, the HALO detects participants and speakers in real time locking in on attendees and allowing for hands-free operation. Six array MEMS microphones and a superior 4K lens with an eight-megapixel
CMOS sensor ensure an exceptional meeting experience for a variety of spaces.” Fredrik highlighted the HALO’s audio quality. “High-fidelity audio with a 48kHz sampling rate and dual 10W speakers provide lossless audio and full spectrum sound for meeting participants. Acoustic Echo Cancellation and Automatic Gain Control further enhance the meeting experience and work to ensure full duplex quality at a distance of six metres.” He pointed out how Bluetooth 5.0 allows for easy pairing with mobile phones and other devices while expansion ports for additional microphones and speakers ensure optimal coverage for any space. “Plug & Play simplicity is created from USB 3.0. Users can simply connect and enjoy their favourite video conferencing platform,” he added. “Furthermore, an automatic privacy shutter is combined with the ability to disengage wireless connectivity for added security.” Boom’s video bar portfolio also includes the high-performance AURA and compact UNO for smaller and personal use. All are backed by a three-year warranty. The HALO is available in black or white.
Holli Hulett Co-founder
Fredril Hörnkvist Co-founder
boomcollaboration.com
TD SYNNEX launches GAPP initiative to support partners in driving B2B sales of Google Pixel
TD SYNNEX has launched the Growth Accelerator Partner Programme (GAPP) to support reseller partners to maximise their opportunities in the B2B market with the Google Pixel range of smartphones, complementary products from the wider Google ecosystem and value-added services. The GAPP initiative provides partners with access to sales support services and resources that will elevate their knowledge and capability to take Pixel devices and add- on products to the market effectively. Partners that join the programme will be given log-in details for a specially-created GAPP portal, through which they will be able to streamline quotations, learn about Pixel products and place and manage orders. Partners will
also be eligible for special discounts and promotions on Pixel and related ecosystem products. “Google Pixel devices are ideal for business users and the potential for partners to take them into the B2B market is huge,” said Ryan Thomas, business unit manager, mobile, UK, at TD SYNNEX. “The GAPP programme – along with the focused support and service that TD SYNNEX can provide – will give partners the tools, support and incentives they need to take the Pixel value proposition to their customers.” By making use of the array of complementary products available from TD SYNNEX that can be sold with the Pixel range, partners can add even more value for business customers, he added. CONTINUED
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