VOW WHOLESALE
Amplifying expectations VOW Wholesale recently held its first Amplify event, which saw hundreds of resellers attend – and a surprise celebrity guest – but this is just part of the company’s commitment to enhance its services to customers.
Elland Road, the iconic home of Premier League side Leeds United, was a fitting venue for what VOW Wholesale will become in time an iconic event in the office supplies sector calendar. VOW Wholesale’s first Amplify event took place in January, with hundreds of resellers attending the workplace supplies exhibition. The event was curated to bring resellers together to discover the latest products and services across the industry, and give them the tools required to continue driving growth. More than 250 delegates from VOW Wholesale’s loyal resellers were able to receive product training and demonstrations from some 90 exhibitors, including headline sponsors 3M Post-It, ACCO Brands and Dettol Pro Solutions. Delegates were delighted when the host of VOW Amplify, kept a secret until the day of the event, was none other than legendary TV personality Denise van Outen. The actress, singer, dancer and presenter, best known for appearing in TV shows such as The Big Breakfast, The Masked Singer and Gogglebox , collected a haul of stationery goodies throughout the day. She took the time to visit as many stands as possible and even participated in live product demonstrations. “This was our very first VOW Amplify event and I couldn’t be happier with it,” says Adrian
Butler, VOW Wholesale’s managing director. “It was brilliant to get so much face-to-face time with our valued suppliers and customers, in a more informal setting than previous events. The feedback we’ve received has been outstanding, which is testament to the hard work the team put into making this event happen. I can’t wait for an even bigger and better VOW Amplify next year!” Indeed, various attendees said how much they enjoyed the day. “The energy and passion in the room was electric!” says Jason Jones, Nestle Business account manager. “The level of engagement and positive conversations were excellent. Really looking forward to VOW Amplify 2024.” Alex Stone, Office Friendly sales director, agrees: “It was a fantastic day at VOW Amplify and was great to see the Office Friendly membership community out in force,” he says. “The product mix is constantly changing so I would encourage every dealer to attend these events to make sure they stay on top of new trends from our manufacturer partners.” Following the event, VOW Wholesale hosted a social evening at The Flight Club, Leeds. This provided the opportunity for industry peers to catch up in an informal setting, and, of course, play darts! The venue was packed to capacity and spirits were high as live music finished what was a brilliantly received day and night by exhibitors and resellers. Increasing support The Amplify event was just one of the ways that VOW Wholesale has been looking to increase its support to resellers in the industry recently. While VOW Wholesale has a distribution network delivering more than 24,000 business supplies products to some 4,000 resellers and customers in the UK, the company recognises it is not just about supplies but also service. To this end, VOW has enhanced its suite of initiatives as part of its service offering to resellers, in response to the difficult trading conditions the business supplies industry has experienced over the past few years, and the current demanding trading landscape, with
Adrian Butler managing director VOW Wholesale
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It was brilliant
to get so much face-to-face time with our valued suppliers and customers, in a more informal setting than previous events.
”
Denise van Outen TV personality, actress, singer, dancer and presenter
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