SUSTAINABLE PRINTERS
Research has found that if all businesses were to switch from laser printers to inkjet printers, it would reduce carbon emissions from the printing industry worldwide by over 52%
Richard Wells head of office print sales Epson
suitable, responsible decisions,” he says. “Being as open and honest is the first step to breaking down any barriers and ensuring that we aren’t greenwashing.” Richard says dealers and resellers should always be focused on selling according to the needs of their customers. Companies in the larger printing landscape should be working with carefully selected partners, capable of offering a wealth of knowledge, expertise and experience. Companies need to be able to understand, with direct insights from resellers and companies, why sustainable printing is better for their business in the long-term, he adds. How will demand for sustainability develop? Alex notes the uncertain financial times means cost will continue to be a key concern for many businesses looking to change their printing practices. However, demand for sustainability will only continue to grow in the future. The climate crisis isn’t going anywhere, and energy costs are continuing to skyrocket, which means that businesses will have no choice but to implement sustainable practices going forward. According to Richard, businesses today need to take a closer look at the importance of energy efficiency, and begin actively switching to more sustainable, efficient products which can minimise power consumption whenever possible. “Ultimately, it’s end user businesses that need to adapt to heightened expectations and requirements in line with the climate crisis,” he says. “This is what will future-proof their business with longer lasting, more sustainable solutions, but it’s what their customers expect to see more and more of.”
of white labelling, which has made it exponentially simpler, more cost-effective and more sustainable to create personalised merchandise,” he says. “Without the associated energy and waste used to mass produce merchandise with minimum order quantities, you can produce only what you need or what has already been sold.” Chris adds that partners offering subscription services and as-a-service solutions can also help companies to manage costs, by bundling hardware, software and services under a single payment. “We can also offer guaranteed residual values at the end of the contract term, which can help to reduce payments,” he says. “Plus, we [TD SYNNEX] provide an option for trade-in deals on equipment that is no- longer needed, which means they can get even better value when they upgrade and, importantly, they can also be assured that their traded-in devices will be recycled or disposed of in an eco-friendly way.” Taking the right approach As demand for sustainability continues to grow, dealers and resellers are under as much pressure as businesses to ensure they’re adhering to the latest trends. Sustainability has become a part of virtually every conversation between customers and partners, according to Chris. This means that experts in the field need to be able to advise their clients on the most sustainable options available to them, within their budget, Alex adds. “Customers can often feel overwhelmed by the options out there and as printing experts, we should be empowering our clients to make the most
epson.co.uk
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Businesses
today need to take a closer look at the importance of energy efficiency, and begin actively switching to more sustainable, efficient products which can minimise power consumption whenever possible.
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printinthechannel.co.uk
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