COMMENT
Staying safe The issues facing businesses are evolving at an ever-increasing rate – whether it is the threat of cybercrime or saving money through sustainable technology – which means resellers are becoming increasingly important.
Some battles are never ending, whether it’s finding the end of the laundry pile or keeping one step ahead of cybercriminals. The advance of technology means that some crimes are rarely seen these days. If someone wants to rob a bank, they are more likely to use a laptop than run into a branch with an imitation shotgun and a pair of tights on their head. Likewise with businesses – stealing data can be more lucrative than physical assets, and doesn’t require the effort of having to break in to an office. This explains why the number of security attacks are increasing year-on-year – and why the cost to businesses of experiencing an attack is also increasing. This is why most businesses now appreciate the need for network security to try and ensure this doesn’t happen, but not necessarily that it requires constant updating if it is to be as effective as possible. Secure office networks are a must today, but to be done effectively, resellers must work in partnership with customers to ensure the right solution is implemented that works for the business. See page 32 for more. Another constantly evolving issue is sustainability. Businesses in all sectors have
a growing appreciation of what advantages it can bring to a business, not just with how the company and its brands are perceived, but it can also help to save money. Given the rising costs that businesses across the board are facing, anything that can help to save money is welcome, and printers being looked at for savings – and they can bring that while also using fewer resources. See page 26 for more. This shows that with issues facing businesses – from security to sustainability, and many things in-between – evolving faster than ever before, arguably, it means resellers have an ever-more important role with their customers to be a consultant and ensure that they do have the latest and most effective technology to fight off threats and realise the potential of their businesses. It means that, while being at the cutting edge of technology is essential, so is the age- old skill of customer service. Those that foster close links with customers are the ones that will thrive – the age of just selling technology and moving to the next customer are gone. I hope you enjoy the issue. As always, if there are any topics you would like to see covered in the coming issues, or you wanted to get involved in editorial, please contact me at dan@printinthechannel.com .
Dan Parton
CALLING ALL BRANDS
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