BUSINESS INTELLIGENCE
Potential page yield This makes sense considering that you need about double the number of standard yield toners to output as many pages as the high yield ones. If we compare the total potential page yield for the same period in the channel, looking at the units sold multiplied by the average page output, we can see that the higher yield toner is contributing the same and sometimes more to how many pages are theoretically being printed.
Total page yield in the channel for top HP toner cartridges Toner Type A X
Oct 2022
Nov 2022 Dec 2022 Jan 2023 Feb 2023
This means that there is a great opportunity for high yield toner to be sold to those that do not already use it. By educating consumers on the potential cost savings of using high yield toner cartridges and offering competitive pricing, manufacturers and retailers could tap into this untapped market and increase their revenue.
Normalised prices for standard and high yield cartridges
This presents a significant opportunity, but it’s important to take a closer look at the pricing trends in recent years to determine if this is a sustainable trend. One notable figure is the strong correlation between the normalised guide trade price for standard and high yield cartridges, with a correlation coefficient of 73%. This suggests that the pricing strategies for both categories are interdependent and are impacted by similar market forces, such as rising costs of goods in the UK. In terms of pricing differences, there is a trend of narrowing taking place. The average guide trade price difference fell from 61.23% in January of 2021 to 55.84% in February 2023. Although this doesn’t indicate that either is getting cheaper – in fact, the average for top products is increasing, as seen earlier – it does mean that the appeal of high yield products could be on the rise, as this figure could convince customers to rather make the long-term investment than seeking out short- term wins. Conclusion In conclusion, there hasn’t been a better time for customers to purchase higher yield toner despite the higher starting cost. Not only is this the most fiscally sound option, but also the environmentally friendly one. Buying higher yield means buying few cartridges, having fewer deliveries, and keeping the planet cleaner.
Toner Type X HP toner cartridges (Jan 2021 – Feb 2023) A
Source: Stock in the Channel (2023)
Declining price dierence between standard and high yield cartridges HP toner cartridges (Jan 2021 – Feb 2023)
63%
60%
57%
Source: Stock in the Channel (2023)
Vendors and distributors could thus focus on highlighting the long-term cost savings and environmental benefits of using high- yield cartridges to differentiate their offerings from competitors. For more information go to: www.stockinthechannel.com
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