News in the Channel - issue #17

HP NEIL MACDONALD INTERVIEW

It’s about taking “

sustainability into the breadth of the portfolio. It's about looking at issues in the environment and addressing those. Things like fishing nets, for example, we have a technology that we’ve developed where we can harvest used and disposed of fishing nets in the oceans and regenerate those into the plastics that we can make our keyboards with for our devices.

Sustainability As Neil mentions, energy efficiency is

disposed fishing nets or cooking oil and the challenges that that represents in the market and using that to enhance our sustainability impacts in the world by developing technology to regenerate those disposed waste product into polymer to make our devices.” Amplifying sustainability It is not just within HP’s product portfolio that sustainability is bring enhanced, the company is also helping its partners to reduce their environmental impact through its Amplify Partner Programme. “For instance, with Amplify Impact, which is a track within our Amplify partner programme, we work with our partners with training and participating in sustainable efforts,” says Neil. “Things like coastline cleanups, tree planting and such like can qualify for grades in Amplify sustainability impact. That is a great accolade or accreditation for them to take to their customers and say that they’re recognised as a three-star or a five-star HP Amplify impact partner. We help them with that and put a lot of training and resource behind that, as well as marketing. “The great thing is we’re seeing that having an impact now. We’re writing business because of that now. So, together with our partners, are having an impact in the world. It’s important today and it’s more important tomorrow; It’s a key initiative that we’re driving with our channel partners.” Constant development Amplify Impact, as mentioned, is part of the Amplify Partner Programme, which is also constantly evolving to cater for the needs of HP’s partner companies.

becoming more of a priority for customers in the print channel, but that – along with a wider emphasis on sustainability – is becoming crucial for customers regardless of the sector they are in. But sustainability is something that has been a priority for HP for many years too. “Sustainability is a responsibility for everybody in every walk of life,” says Neil. “HP is focused on being the most sustainable technology company and the company has made huge advances in the sustainability of our products, and we see that across our entire portfolio, not just in one halo product, but all products. “All our PC and display products are made with recycled material within them. Even the packaging that we ship the products is being much more sustainably sourced going forward. It’s a key driver for HP and something that we will look to differentiate ourselves more for in the future. “It’s about taking sustainability into the breadth of the portfolio. It’s about looking at issues in the environment and addressing those. Things like fishing nets, for example, we have a technology that we’ve developed where we can harvest used and disposed of fishing nets in the oceans and regenerate those into the plastics that we can make our keyboards with for our devices. “It’s the same for cooking oils; we can rejuvenate cooking oil and the bezels of our PCs will be made from that going forward. There are some tremendously exciting developments in terms of how we are working with issues in the environment, such as

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