News in the Channel - issue #17

CONTENTS

Stockies AWARDS

HPE Smart Choice – p12

2024

Editorial Dan Parton 07941 979 845 dan@ newsinthechannel.com Elliot Mulley- Goodbarne 07910 441 024 elliot@ newsinthechannel.com Head of Sales Martin Jenner-Hall 07824 552 116 martin@ newsinthechannel.com Publishing Director Justin Penn 07816 573 186 justin@ newsinthechannel.com Written permission from the publisher is required before any part of News in the Channel can be reproduced. © 2024 In the Channel Media Ltd.

The Categories are Out! This year the Stockies are bigger than ever, with an entire week dedicated to celebrating the successes of the IT channel.

The HPE Smart Choice Purchase Program allows partners to easily sell fully configured, ready-toship HPE ProLiant products to small-to-midsize business (SMB) customers.

Managed Service Providers – p38

Managed service providers have often been the unsung heroes of the office tech sector, but now there is an increasing appreciation of the value that they provide. But how can MSPs ensure they maximise the opportunities they find?

Look Sharp – p14

Sharp has been widening its product range in the UK in recent years to include more IT and telephony technology, as well as its print products, which is helping to grow the business in the UK and Europe.

Published by: In the Channel Media Ltd Company registration number: 14363401 Registered office address 14-18 Heddon Street,

On the Move – p50

Adrian Criddle appointed as Lenovo’s UKI general manager • Epson appoints new

Mayfair, London, United Kingdom, W1B 4DA In conjunction with:

head of sales for Office Printing in the UK and Ireland • SYNAXON

appoints new account executive • Evolve IP boosts account management team

www.newsinthechannel.co.uk

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