EPSON NEW A3 BUSINESS PRINTER RANGE
CONTINUED
Sales points All these developments can be used by vendors in their pitch to sell them to customers, but there are other messages that can be emphasised that are relevant, such as the power they use. “On the front panel there is a feature that amplifies the message and shows how much power it is using,” says Dan. “Many people don’t realise that when they plug a laser printer into the wall it uses about 1.4kw of electricity when it is printing but ours uses 22w – it is a massive difference, and these reminders show the added benefits.” To further assist resellers, Epson can provide analysis tools to give a visual representation of how savings can be made with these products. “We can take non-commercial aspects – such as how much are you paying for your energy, how many pages do you print on an average job – and can build that into a simple to use analysis that our partners can use on their portals, they can drop that into a calculator and create proposal documents based on the understanding of how a customer is working. We can understand how much print a customer does on that device and get more granular and create a document that becomes part of the sales process. “For our partners, the opportunity to deploy more sustainable, heat-free devices into a broader range of customers is really exciting and we are looking forward to working with our partners to take this forward.”
have had from our partners, hitting what customers are looking for. Having placed the bridge from external into the tray, having the booklet finisher which is modular and can saddle and trifold is new for us too.” In addition, it prints quickly, which is an advantage as the devices will often be used by people who aren’t doing large print runs, perhaps just a handful of pages at a time. This is where Epson’s heat-free technology really comes into play, Dan says. “It doesn’t have a device in there that absorbs lot of energy that heats and melts toner to a page, which means the print job can be kicked off quicker and be more productive.” Dan adds that there have also been developments to further enhance the security of the printers, including things like runtime intrusion detection. “Security is very high on the agenda and our products fit into that space,” he says. Another priority is to ensure that the devices can act more as a digitalised central hub, being as much about capture as they are output. “The operating system on the device is our own so we can be relatively swift with developing solutions with new ISVs when we encounter an interesting opportunity to address specific verticals,” Dan adds. “It is continual development to enhance our
products further to increase sustainability, reliability and productivity.”
The new range at-a-glance There are many new features and innovations in Epson’s new printer range including: l Most compact footprint in class and significantly reduced weight l C-shaped paper feed reducing the chance of paper jams and improving reliability l 10.1-inch interface panel – smarter and more intuitive than previous models with eco print settings l Simple and easy to use with auto paper size detection and soft- closing paper cassettes l Easy loading, compact high-capacity ink cartridges l High-capacity paper handling – up to 5,150 sheets l Reduced downtime – designed for easy internal access and quick and efficient routine maintenance l 60ppm/120ipm scan capability and optional embedded OCR feature l Inner finisher – compact and space saving to compile and staple documents. Also available with optional hole punch l Attachable booklet outer finisher – to provide stapling, hole punching, envelope printing, saddle stitching, and centre and tri folding.
18
Powered by FlippingBook