REVIEW OF 2022
Tales from the channel The past 12 months have brought more turbulence to the sector, but there is still confidence among businesses. Here, experts from across the print sector give their take on 2022.
As the New Year fireworks faded into the night on January 1, many people in the print sector will have been forgiven for wondering what the coming 12 months had in store. After the previous two years, and the unprecedented situations that the sector – as well as the rest of the world – had to face, they would have been forgiven for wanting a quiet year where things went back to, if not normal, something approaching it. While there was optimism when COVID social distancing restrictions were eased, and more people went back to the office, that was stifled
when Russia invaded Ukraine, sparking problems with supply chains and rises in energy costs and inflation to levels not seen in a generation. That, combined with existing problems, meant that 2022 turned out to be another turbulent year. That said, there were still plenty of opportunities for print-based businesses to do well, especially those that diversified their offerings. Over the coming pages, a range of sector names give their perspective on the year, including some of the major trends – and what might be in store for 2023. how we have shipped products in a component format so that we can condense them and get more desktops on a pallet versus if they were already pre-built. HP printers have one of the most efficient ecosystems in technology and by investing in these devices, organisations are supporting initiatives looking to tackle climate change and plastic waste. This includes our Planet Partners recycling programme, where used HP ink and toner cartridges can be returned to HP to be recycled so they become new products and don’t end up in oceans or landfill. As demand for sustainable solutions continues to gain pace, we expect to see initiatives like this be utilised even more by our channel partners. Since the launch of our partner programme, HP Amplify Impact, more than 80% of our UK partners have signed up to be a part of this initiative, and our Irish partners have responded positively to the launch in their market this year. Introduced in support of our goal to become the most sustainable and just technology company by 2030, partners who pledge to join HP Amplify Impact assess their own practices while tapping into HP’s extensive knowledge and resources to optimise
Neil Macdonald , UK & Ireland channel director, HP For HP in 2022, security has continued to be a huge focus area for us, and the opportunity and need today are fundamentally different as we shift to a hybrid working model. With hackers targeting MFPs and hybrid working increasing organisations’ exposure to risks, the biggest trend we have
witnessed is that ITDMs are continually investing heavily in cyber security hardware and software, with 91% of ITDMs spending more time on endpoint security now than they did two years ago. This indicates that IT solution providers will want to rely on computing products with built- in protection, like HP Wolf Security, to provide seamless and always-on defence for remote work environments. HP Wolf Security reduces the addressable attack surface and enables remote recovery from firmware attacks – essential in a distributed environment – and offers solutions such as self-healing firmware, in-memory breach detection, and threat containment to help IT teams keep close to the issue at hand. We’re focused in meeting the new demands of the hybrid workforce and the growing requirement for endpoint security, whilst also meeting HP’s commitment to sustainability. I can confidently say that every PC and print product we’ve shipped this year has been designed with sustainability in mind – and that sits across our entire portfolio. Elsewhere, sustainability remains a business focus for HP in 2023. This is a long-term strategy that transcends our entire portfolio, and we are focused on how we do it. Even small things, like
Neil Macdonald UK & Ireland channel director HP
sustainability-driven sales opportunities. In short, I am confident in our business
strategy and channel performance for 2023. We will remain focused on delivering excellent and secure experiences, which is underpinned by our portfolio of solutions that are designed for the hybrid workforce.
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