BUSINESS INTELLIGENCE
Scanning for clues to market trends
In our latest business intelligence feature, statistical analyst Wickus Bester, along with industry expert Jarek Solinski, look at trends in the scanning equipment market and how it is changing.
The scanner market is changing in the UK, with trends showing how different equipment is being demanded by customers today compared to previous years. But the reasons for this are complex, including how it is affected by the subtle change in how people interact with each other. In this article, I have analysed data from Stock in the Channel to find the trends and discussed them with Jarek Solinski, product marketing manager, responsible for the imageFORMULA document scanners at Canon UK & Ireland. Presented below are the analytics and our conclusions from them.
The scale is tipping back During the previous three years, we have been spending less time among colleagues in centralised office spaces – spaces where we share workgroup scanners or multifunctional units. This meant that interest in personal scanners increased in late 2020 as many people built their own offices at home. But in the past few months the channel’s interest has caught up to the undoing of that trend in 2022, auguring a change in how scanners are traded. Trend of Canon scanner searches (2020 vs 2022) Home O ce
We can see this in the average searches per product on Stock in the Channel , with scanners generally bought for office use taking the lead over personal use scanners for the first time since early 2021. Personal and handheld scanners remain an important portion of the market share, but looking at the data begs one to ask – will the ease of centralisation in our current market stay stable, and, if so push down demand for home use further?
Wickus Bester Data analyst at Stock in the Channel
Jarek Solinski product marketing manager, responsible for the imageFORMULA
document scanners Canon UK & Ireland
Date
INDUSTRY INSIGHT Physical mobility and interactivity between business units seem to be the key in the new office norm. Jarek says companies are updating their fleet to shift towards a generalist scanner that can easily be moved around and enhances productivity. Companies are centralising scanning by bringing units back under their roof and sharing it between offices now that more people are back in the building.
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