INTERACTIVE DIGITAL WALLS
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Making a first impression in business is crucial, and digital walls in reception areas are becoming increasingly important – not just for creating a feature but also for giving guests, customers etc important information. In addition, they are being used more now in the office as a collaborative tool as businesses seek creative ways to tempt employees back to the office. Where will the sector go next?
In times gone by the term digital signage would have evoked eye-wateringly bright advertising displays as you walk outside Piccadilly Circus, or scoreboards that show just how bad your team are playing. Maybe the latter just applies to me, but the Professional AV sector now has a new focus inside the office doors. Wayfinding and collaboration have become compelling use cases for AV solutions, including digital walls. In fact, according John Perry, displays business manager at Exertis UK, the DvLED (Direct view LED) market in the UK alone is expected to grow 123% by 2025, and Western Europe revenues on DvD are expected to rise from around £350m in 2022, to £560m by 2025; a growth rate that can be somewhat attributed to the Coronavirus pandemic. “The importance of being able to visualise information has always been there, but after the impact of covid, this has accelerated the wider need,” said Perry. “Large digital canvasses are becoming more relevant as DvLED becomes more affordable. “As a result, businesses can utilise the WOW factor of digital wall, and tick a sustainability box with reduced servicing and maintenance
outlays, when they replace damaged/faulty equipment. “Coupling a digital wall with applications such as Microsoft front row provides the user with new options to use digital technology in their day to day environments, and opens up a world of opportunities to collaborate and share information in new ways.” Collaboration Spaces As Perry points out, the hybrid working model that many businesses have adopted has made the office experience very important. One part of that is ensuring that time in the office is well used to collaborate and work together in person, rather than speaking on a video call. As a result, Taj Ghere, managing director at AV systems integrator, Kinly, says “employers need to invest in building collaborative spaces that work effectively and efficiently to suit, and empower increasingly hybrid teams. “This is not limited to video conferencing software, which we’ve all become adept to, but highly resourced collaboration spaces, including digital signage, giving a seamless communication experience. “In the enterprise space, a well-planned and
John Perry displays business manager
exertis.co.uk
Large digital canvasses are becoming more relevant as DvLED becomes more affordable. “ ”
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