INTERACTIVE DIGITAL WALLS
implemented digital signage solution should provide the tools for keeping employees informed, engaged and safe. It can help keep employees and managers connected and contribute to a culture of trust, which has never been more important than now with hybrid working becoming the norm.”
content, and subsequently their brand. “If the content needs to bend round a wall, for example, then the display needs to be capable of this and in the case of DvLED this is achievable. Customers are also becoming even more conscious of the environmental impact of their displays, be that power consumption, or place of manufacture and subsequent transportation impact.” Those priorities for customers can come in different forms. Although AV for collaboration purposes has become a focus for a lot of businesses, reception areas have also been the subject of a digital revolution. And it’s not just receptions, as Ghere outlines, the AV applications are wide ranging. He said “we are seeing an evolution both in terms of the scope of how systems are used, and their reach. This is being driven both by innovation, particularly from platform vendors, and from a user perspective out of necessity through changing workplace policy. “For example, at Kinly we are deploying solutions that deliver real-time stats to traders, live IPTV, visitor management, workplace resource booking, interactive content, ‘on demand’ signage in meeting spaces, and comms channels to remote and ‘deskless’ workers via Microsoft Teams and Webex Teams, all from a single digital signage CMS platform.” Switched on These solutions are clearly appealing to all manner of businesses, and they are appealing to consumers too. For resellers, Holger Graeff, general manager at Vivitek & Delta Display Solutions EMEA said that ProAV has the potential to open up new revenue streams on
Taj Ghere managing director
kinly.com
Jamie Fernandez, DvLED business manager at Ingram Micro, also agreed, adding “as collaboration experiences become hybridised to accommodate greater numbers of people
viewing content in large boardrooms, conference rooms or auditorium-type
environments, requirement for bigger displays is greater than before, and with this we are beginning to see a need for wider aspect ratios to accommodate UC platforms.” Size isn’t everything That requirement placed on AV solutions in larger rooms may, to the layman, be solved by a larger overall solution. However Fernandez went on to say that “customers don’t just want size, they want an uninterrupted bezel-less experience where the display is built for their
Jamie Fernandez DvLED business manager
uk-new.ingrammicro.com
CONTINUED
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