INTERACTIVE DIGITAL WALLS
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top of the original AV solutions. “Customers are receptive to video walls because they are a great way to capture attention and share information, from meeting spaces, to retail environments, to control centres. Video walls that are scalable and reliable also address the need for large format information sharing. “By offering video walls, resellers can open up new application areas to their customer, while sharpening their profile as a system and solution sales expert, given that controller, software and source management requirements also need to be considered.” According to Philip Bacon, founder and chief strategist of Bacon Marketing, and Ghere, on top of the engaging qualities AV solutions bring, businesses are exploring ways to make video walls and screens an interaction point for people. “Incorporating LED screen installations for high traffic areas is a great way to engage with a workforce through digital signage, “ said Ghere. “Increasingly, there are great examples of LED as art installations, which are proven to have a positive impact on employee wellbeing and can give a sense of connection with the values of the business and support a sense of community.”
Holger Graeff general manager
Looking into the Future Such 3D displays offer a view into the way businesses will take advantage of ProAV solutions in the future, as Bacon went on to outline. “3D displays resonate with bystanders, who pause their day to watch an ad, entranced by the bold and bright visuals and impressive effects that made it feel like they could reach out and touch the advert. “The technology behind digital walls is evolving rapidly, with new features and capabilities being developed all the time. I think we are likely to see the integration of AI and machine learning in digital walls, helping to really finetune a business’s ability to interact on a personal level with its employees and customers. “Using gesture or emotion recognition and haptic feedback for example, businesses can create a personalised experience, such as ads or information boards that change depending on the mood of the user.” In the meantime, Fernandez, Graeff, and Ghere were in agreement for Perry that quality of display will continue to improve and increase in value too. “Because of recent advances in DvLED technology, customers considering an indoor video wall installation now have options beyond the traditional LCD solutions,” said Perry. “The decision between LCD or DvLED depends on a wide range of factors; by matching client needs against the benefits of the technologies available, a cost-effective, long-term signage solution can be achieved. “Technically smaller pixel pitches allow for larger and more affordable canvases. On top of this, new applications, mixed, augmented reality, virtual reality, and virtual production,are opening up new ways to collaborate, inspire, and deliver business needs.”
www.vivitek.eu
3D displays resonate with bystanders, who pause their day to watch an ad, entranced by the bold and bright visuals. “ ”
“Customers’ wants and needs from digital signage are changing, and they now expect more than just static images and text,” said Bacon. “As digital walls become increasingly common in public spaces and corporate environments, consumers want dynamic and engaging content that is tailored to their interests and preferences, and that can be accessed on a range of devices. “They also want the ability to interact with the content, whether that is through touch screens, voice commands, or other means. For example, Meta’s ‘Wish for the Extraordinary’ campaign in 2022 saw them light up Piccadilly Circus with a giant 3D astronaut to promote their new virtual reality product Quest 2.”
Philip Bacon founder & chief strategist
baconmarketing.co.uk
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