INGRAM MICRO XVANTAGE
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Ingram Micro
have built a worldwide reach of 90% of the world’s population as a global organisation, to provide unique and tailored insight personalised to resellers. .
customised experience. I have narrowed down my experience to what I want to watch. I then get recommendations based on that customised experience. Why can’t you bring that Netflix experience to distribution? As Sanjib puts it, “you might be a Channel Partner who only sells cybersecurity or a Channel Partner looking at data centre products. You can customise that user experience so that you only focus on what you want to see or use.” This is something that Xvantage users notice straight away, and something different business user groups will appreciate. The site comes with a lot of customisable widgets, built for different business views. If you are in customer services, for example, you might only want the order tracking widget on your home page, whereas sales teams might want open quotes or recommended products. You might want the latest news, services or solutions depending on what you sell. You change Xvantage for your individual needs within your business. Recommendations Taking the Netflix analogy further, you also get recommendations based on what you view or search for. So too does the algorithm within Xvantage learn what it can recommend to you based on your choices and purchases. Sanjib goes on to say, “the recommendations partners will see are based on how they are using the platform, interacting with it. The idea for all Channel Partners is to save time and focus on building
their business.” On top of these intelligent recommendations, because Xvantage is an ecosystem, is an “Intelligent, machine learning and AI driven, self-learning infrastructure,” it is an extremely powerful business intelligence tool that provides recommendations, insights and advice based on Ingram Micro’s years of experience. Ingram Micro has built a worldwide reach of 90% of the world’s population as a global organisation, to provide unique and tailored insight personalised to resellers. Therefore, resellers can use these global insights to help the local Channel Partner. As Sanjib says, “it’s not just a PowerPoint presentation, it’s real time insights embedded in the platform.” Frictionless journey and connectivity One of the fundamental aspects of Xvantage is that it’s seamlessly connected to all the Ingram Micro sites via a data mesh. As Sanjib says, “our experience for our Channel Partners, our Associates, our Vendors, are all interconnected. We are moving from a friction-full journey in distribution to actually having a frictionless journey where it’s seamless and meaningful.” What does this mean in practice? Sanjib tells us, Ingram Micro is moving from a process of a simple transaction to a meaningful interaction. Xvantage has been launched to Channel Partners this March, but it is already being used internally by Ingram Micro’s Associates and will be launched to the Vendors in Q2, all of which will be tied together to a seamless ecosystem. As Sanjib explains, “Our Channel Partners can interact with our Associates seamlessly and
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