News in the Channel - issue #7

MANAGEENGINE PROFILE

party, the terms of service that we give to our customers has a dependency. “And ManageEngine’s business model is simple and transparent and the revenue model is built around serving the customer’s needs end-to-end. We do not monetise our customer data or share it with any third party in any situation. We make sure our privacy policy complies with the demands of the local regulations and we realised being self-sufficient in terms of our cloud operations is the way for us to deliver on such customer promises. “Equally important is the uptime and SLA commitments to our customers and we believe being in complete control of our stacks puts us in a good position to deliver on those commitments, as opposed to relying on multiple levels of third-party SLAs if we hosted with other providers. We think long- term and end-to-end as a company and as a SaaS provider, we have the conviction that building the complete know-how of running cloud operations is critical to our efficiency and sustenance. And this investment in the UK data centre is part of our commitment to our model and values.” Established player ManageEngine, a part of Zoho Corporation, which focuses on cloud-based business applications, also brings a wealth of experience to its UK operations. The company has its beginnings in 2002 in its native India, starting out with a basic ticketing system, which could automate processes around delivering technology services. Over the next decade, the number of products grew to more than 40, which were all integrated and covered end-to-end technology management. “Not just process automation, but service delivery, IT, operations management, cybersecurity,” says Rajesh. “After two decades, ManageEngine is a single platform that completely ups the game on how technology is managed in companies. “Today, any business, regardless of size, runs technology and it is common to have a hybrid technology infrastructure – with some on premises and some in the cloud – and the workforce uses devices to do their actions, so this infrastructure needs good management,

to ensure they give a good experience to customers and employees, and this is what ManageEngine focuses on,” says Rajesh Ganesan, president of ManageEngine. For instance, the platform incorporates artificial intelligence, Rajesh notes. “When an attempted cyberattack starts, we have the intelligence to know about it immediately and can alert the administrators and take proactive actions to respond to the attacks. “We have multiple products that work seamlessly as one entity for our customers to manage their technology infrastructure completely. Across the globe, we sell to about 190 countries and have about 270,000 businesses that are customers of ManageEngine. Since we started, North America and the UK have been our primary markets, and the UK remains our number two market in terms of number of customers and revenue.” UK plans The opening of the data centres in London and Manchester are part of ManageEngine’s ambitious plans for growth in the UK – by 25-30% – including targeting medium and large enterprises. To achieve this, it was felt that more people on the ground were needed and to that end, the company opened an office in Milton Keynes recently. This has also been accompanied by a recruitment drive. A country manager for the UK has been hired, along with a team of salespeople, customer support, marketing and so on. “We want a local presence to go directly to our customers,” says Rajesh. “A lot of business is down to relationships and building long- lasting and deep relationships with our customers.” ManageEngine also has a strong channel presence and is looking to expand that too. The company has had three primary distributors but is now looking to grow that number. “We are very aggressive about expanding

The opening of the data centres in London and Manchester are part of ManageEngine’s ambitious plans for growth in the UK – by 25-30% – including targeting medium and large enterprises. “

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