CARBON OFFSETTING
Ready, offset, go With sustainability at or near the top of the agenda for many businesses, reducing carbon emissions is a priority. However, in some industries, there is only so much that carbon production can be reduced by, and this is where carbon offsetting comes in.
With sustainability becoming an increasingly important concern for manufacturers, resellers and customers alike – especially considering government carbon targets – many are looking to reduce their carbon emissions or offset them. “Most businesses will have set sustainability goals to reach, as prospective customers and partners are increasingly aware of the environmental impact of the products they buy and are more likely to work with companies that demonstrate a commitment to sustainability,” says Arjan Paulussen, managing director, UK, Western Europe & English-Speaking Africa, at Lexmark. “Partners and resellers that can offer valuable solutions through carbon-neutral products and initiatives that aim to reduce wastage and lower emissions have an opportunity to enhance brand reputation while attracting more customers.” Popular offering Arjan adds that carbon offsetting programs are an increasingly common offering from service providers. “It is something we have been proud of providing Lexmark customers for many years,” he says. “We help customers by providing certified Carbon Neutral devices, ensuring the full lifecycle impact of the products is measured, reduced and compensated for with carbon credits from high-quality, independently verified projects.” He adds that much carbon offsetting can be achieved through preventative measures that reduce the business’s carbon emissions and waste from the offset. “Employing more efficient technology processes can significantly reduce a business’ environmental impact,” he explains. “In print, this looks like utilising energy-efficient hardware that is durable and built to continue working through a long lifespan, using technology to create processes that aim to reduce waste, such as paper wastage and
Employing more efficient technology processes can significantly reduce a business’s environmental impact. “ ”
working with partners and manufacturers that are serious about their commitment to sustainability. “At Lexmark, we design with the environment in mind. It starts with devices that are intentionally engineered to last longer, so fewer raw materials and less energy are needed to produce and distribute devices to the market. This also keeps devices in the field longer than recycling old devices and manufacturing new ones. “Additionally, Lexmark leads the way in recycling and reusing materials through the Lexmark Cartridge Collection Programme, which recovers millions of used cartridges each year that are either reused or recycled. Incorporating post-consumer recycled materials in our hardware helps reduce the consumption of new natural resources and the amount of waste in landfills.” Working with partners Meanwhile, Exertis aims to decarbonise its operations to net zero by 2050 or sooner and by 50% against a 2019 baseline, by 2030. The company believes that enabling a transition to a low-carbon future becomes easier by working with partners to bring new
Arjan Paulussen, managing director,
UK, Western Europe & English-Speaking Africa
lexmark.com
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