PARTNERSHIPS
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together, they tend to drive higher returns on investment for every deal. In times when the economy is slow or in recession, businesses need to use most of their resources to ride the storm out and focus on their core competencies. When there are great partnerships in place, this can be done much easier. If a need arises, there is likely a partner that can help with it. This is mostly true for partners that complement each other’s offerings. Time to end decision exhaustion Drawing from our experience running our own Partner Programme, we have noticed that there is decision exhaustion among end users when it comes to choosing multiple tech solutions. As part of the MACH Alliance, a not-for-profit industry body that advocates for open and best-of-breed enterprise technology ecosystems, we want to contribute to reducing the friction around product selection. And the best way to do that is to educate, not to recommend and sell. By having all the knowledge in front of them, end users can make quicker and more informed decisions about their tech stack needs. Cooperation and co-doing In Storyblok’s view, 2023 is about cooperation and ‘co-doing’. We cannot be everything to everyone, which means we must collaborate to leverage what’s missing in delivering exceptional value. Organisations must work together to increase innovation, the size of offerings and diversity in the market. It’s what is going to help us all grow and manage the current economic climate. And the key to partner success? Vendors need to simply stop selling to the channel and focus on listening — after the hard work has been put into developing partner relationships, the selling will take care of itself! As part of the MACH Alliance, a not-for-profit industry body that advocates for open and best-of-breed enterprise technology ecosystems, we want to contribute to reducing the friction around product selection. ”
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In Storyblok’s
view, 2023 is about cooperation and ‘co-doing’. We cannot be everything to everyone, which means we must
collaborate to leverage what’s missing in delivering exceptional value.
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