continued education selling into
and technology, but notes that this isn’t always essential to every customer. “We will always have the trend-setters and pioneers of teaching and technology, and they will find the best products on the market,” he says. “But never take for granted the organisations who demand products to aid their existing (and proven) ways of teaching. After all, technology should be there to assist teaching and learning, along with improving student engagement. Sometimes purchases are made based on ‘what-ifs’ and ‘wow’s’ and they pay more money for it… and while this is great during the demo and initial phase, is everyone still use this in six months’ time?” Communication Tim adds that communication – including listening – is also imperative for resellers to make the most of the opportunities in the sector. “We at Vestel require our partners to fully understand the customer requirements, listen to what they want, discover how they will use the products and what their realistic plans for the future look like,” he says. “With the large range of interactive and non-touch displays in the Vestel portfolio suited to the classroom environment, listening and communicating form the basis of the research required. The more information we have, the happier the organisation and its users will be and that is what the Vestel team prides itself on.”
Tim adds that Vestel wants all its resellers to work with the company as true business partners. “We offer all the help required with product detail, training, marketing, arranging demonstrations, end user support and much more. Our partners don’t need to learn absolutely everything about our products because that’s what we are here for. For example, our sales and product team are happy to be included during the customer purchasing process. As such, my major tip would be to partner with a supplier like Vestel, that offers support for its resellers to ensure the success of all parties.”
Mark Whitfield director of school sales Stone, A Converge Company
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