News in the Channel - issue #13


door to sustained sales success for all parties and most importantly their resellers,” says Fredrik. “We want to offer something a little different both in terms of our products and how we do business. We are not another ‘me- too’ brand. 2024 is going to be a big year!” The Boom UNO vertical video bar, MAGNA Pro 4K PTZ camera and GEMINI expandable audio innovation are some of the many devices available through Westcoast, along with the GOJO multi-camera controller. The Boom HALO video bar is the company’s latest addition, which will be launched early in 2024. “Boom Collaboration might be a relatively new conferencing name, but the company has quickly built an impressive reputation and a very comprehensive product portfolio, which covers everything from personal workspaces to huddle rooms and large boardrooms,” says Westcoast’s UC business manager, Sam Armstrong. “There’s lots of innovation too such as intelligent video bars, expandable wireless audio and even a user-friendly multi-camera controller to facilitate live events.

“Boom Collaboration can offer our resellers something different and it is a very welcome addition to our high calibre UC collaboration division across the UK, France and Germany. We are confident this new partnership will be a big success. “Westcoast offers the vehicle and the platform to drive the brand deep into the UK channel through our vast reseller base, key contacts and internal expertise across sales and marketing. Working with Boom’s extensive support network and wider go-to- market strategy provides a very compelling and powerful combination. “The UC and AV market is quite competitive but at the same time it’s developing and evolving. Covid, bring your own device (BYOD) and the working from home revolution has had a huge impact. Now organisations are looking for new ways to integrate technology especially across multiple platforms. This is one of the big advantages of Boom because it is completely agnostic rather than providing Teams or Zoom only hardware support. “I feel there is a big opportunity for resellers

Sam Armstrong UC business manager


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