INGRAM MICRO XVANTAGE
Ingram Micro launches Xvantage Ingram Micro has paved the way for the future of Distribution in the IT Channel with the launch of the first AI driven machine learning ecosystem for Channel Partners which they hope is going to change the nature of Distribution from transactions to interactions.
Paul Bay
Sanjib Sahoo
This is an intelligent self-learning experience ecosystem, not a website or a web shop – it’s a completely orchestrated “
What is Xvantage “Xvantage is not an ecommerce website, it’s not even a procurement portal. It is much more than this.” Those are the words of Sanjib Sahoo, Executive Vice President and Global Chief Digital Officer at Ingram Micro, who has been the driving force behind the development of Xvantage. “This is an intelligent self-learning experience ecosystem, not a website or a web shop – it’s a completely orchestrated ecosystem that is connected through a real time data mesh that takes into account all the data that we have collected throughout years and years of doing business, to drive intelligence to make every interaction meaningful and delightful for our channel partners”. That’s a lot to take in, but Sanjib is not wrong. Logging in for the first time, you get the feeling that this is not your usual distributor website. This is much more powerful, highly customisable, easy to use, fully integrated,
resource driven with complete business and industry intelligence at your fingertips. As Ingram Micro put it, “This platform is a single pane of glass for everything.” Everything a Channel Partner needs from one point of contact. This is something you may expect since it is built on the CloudBlue platform, the same platform that drives the award-winning Ingram Micro Cloud Marketplace. To explain some of the most powerful features, we need to look at other platforms that we use on a day-to-day basis. The Netflix familiarity and customisation. Using an example that Sanjib gives, we are all familiar with platforms such as Netflix and use them every day. However, his Netflix homepage looks different to mine because he watches different movies to me, which means he’ll have a different homepage, and we can access what we each want much more efficiently. This is the joy of personalisation. The
ecosystem that is connected through a real time data mesh
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