News in the Channel - issue #33

NIMANS

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bandwidth. From a reseller’s point of view, the more parts of the solution you sell, the more chance you’ve got of the customer getting the best experience and you being able to control that experience because you’re giving them bandwidth, kit and AI that you know the quality of. Therefore, there’s more of a chance at the end the customer is going to be happy with their solution. That’s what we try to help our partners with.” Indeed, customers now want an integrated solution from one provider rather than bits from different ones and have that one billing point and one point of contact, rather than several. “Because at the point that something happens, you don’t want to have three different businesses each telling you it’s the other’s fault,” adds Paul. “But it’s not just about solving something when it’s broken. It’s also about where are you trying to take your business? How can that technology enable you to enhance your business, make it quicker, faster, slicker, more efficient – and having one provider can make that easier to achieve. “For customers, the end goal is to feel that what you get it making for a better business. That’s what we’re trying to do: we’re offering solutions that our resellers can go to the customers and say, ‘buy this because it’s going to make you a better business’.” Getting connected Often allied to this is billing, which is another service that is growing in demand that Nimans Connect provides. “It’s really grown over the last few years,” says Paul.

“Again, there aren’t many distributors that offer billing services as well. We can also do white label billing, which means a reseller can choose to do billing to their customer and it will look like it’s them, which enhances their credibility and standing with the customer. “We have a big team with lots of experience in our billing team. Billing is not an easy thing to do. There are the complexities in billing, it’s not just about voice minutes, but you’ve also got things data connectivity, bandwidth and the like that goes alongside the hardware. This has really grown for us over recent years.” Fundamentals stay the same But while much has changed in the sector over 40 years in terms of technology and services provided, some of the fundamentals about business haven’t. “People still buy from people they like and trust,” says Paul. “For Nimans, being around for 40 years means, hopefully, the reason we’ve survived that long is because we’ve got a decent reputation that we can be trusted. “Customers can rest assured that we are not going anywhere and we’re going to give customers good service and try and do the best for them. Will we get it right every time? No, because that would be impossible. But we’re going to try our best to give our customers the best possible service we can. We know the technology very well, and we’ve got teams that’ll support it. That’s always the business message we give, because the technology will always be changing.” Midwich benefit Part of the trust comes from business stability, and that was enhanced in 2022 when Midwich acquired Nimans. “The acquisition rejuvenated us,” says Paul. “It meant that we knew that we were secure and could move forward with confidence.” There are various benefits to being part of a larger group. “It has

We're offering solutions that our resellers can go to the customers and say, ‘buy this because it's going to make you a better business’. “ ”

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